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August 11, 2009 3:14 PM PDT

North Americans pay more for cell phone service

by Marguerite Reardon
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Cell phone users in the U.S., Spain, and Canada pay more for mobile phone service than cell phone users in other parts of the world, according to a survey published by the Organization for Economic Cooperation and Development.

The OECD surveyed mobile carriers in its 30 member countries. The report showed on average how much consumers spend over the course of a year.

For a consumer subscribing to a medium-use package that provides about 780 voice minutes, 600 short text messages, and eight multimedia messages, the survey found that the monthly price of service ranged from $11 a month for service in the Netherlands to $53 a month for service in the U.S. as of August 2008.

On a yearly basis, American cell phone users are spending about $635.85 on cell phone service. Spanish cell phone users pay about $508.26 for the year. And Canadian cell phone subscribers pay about $500.63. By contrast people in the Netherlands and Finland pay the lowest amount for cell phone service, only $131.44 per year. And cell phone users in Sweden only pay $137.94 per year.

Prices for mobile phone service have steadily been decreasing over the years. The survey indicates that between 2006 and 2008 mobile phone voice prices fell on average about 21 percent for low-usage consumers, 28 percent for medium usage, and by about 32 percent for subscribers with the highest consumption patterns. Text messaging continues to be a lucrative business for mobile operators, the report also says.

But the results of this survey also highlight the continued gap between what cell phone users in North America pay versus what they pay in other parts of the world, such as in Scandinavia. This shouldn't come as a huge shock given that Europe has typically offered cheaper domestic plans than American providers. But it's somewhat surprising that Spain ranked as the second most expensive place in the world for mobile service.

It is likely that the U.S. will continue to be the most expensive country in the world to use a cell phone. As carriers build faster 4G networks, they are likely to increase prices on higher-end services. But if the economy continues to get hammered, more consumers might turn to lower-cost prepaid services that offer flat-rate pricing.

These plans have become more popular recently. And there are signs that increased competition may drive down prices on these services. But even though they offer a good value, they are still not used by the mainstream. And most U.S. cell phone users subscribe to a post-paid plan.

Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie.
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Add a Comment (Log in or register) Showing 1 of 2 pages (41 Comments)
by Vegaman_Dan August 11, 2009 3:34 PM PDT
It's clear that those in Sweden and the Netherlands are using shorter words in their conversations, hence the savings in usage and resulting billing. :)
Reply to this comment
by Seaspray0 August 12, 2009 8:03 AM PDT
And I thought it was because most websites were not in Swedish.
by Eddie-c August 12, 2009 8:15 AM PDT
Have you seen how long some of those Dutch words are? And all those vowels strung together ... how can you truncate those? ;)
by Seaspray0 August 12, 2009 8:54 AM PDT
They didn't sound that long while watching swedish erotica... but then again most of the sounds weren't words.
by EvanSei August 11, 2009 3:50 PM PDT
I think the U.S. is the most expensive because the carriers know we refuse to go without a cell phone and will pay out the !#$ to have one.
Reply to this comment
by ckh1272 August 12, 2009 1:31 AM PDT
I agree. They want the phone for as close to free as possible, while ignoring the fact that during the two years of contractual servitude, they are paying it back five fold!! Just save up the money and buy unlocked if possible America. Make the carriers compete for once.
by billium2 August 11, 2009 4:13 PM PDT
The reason is very simple why service in the USA is higher than other parts of the world... Most of our handsets are purchased on contract and the price for the handset is build into the monthly service. It's the American way buy on credit pay for it over 2 years.

What a really stupid study and article...
Reply to this comment
by GKrynen August 11, 2009 6:17 PM PDT
The article definitely lacks in completeness of research, but then again so many articles do nowadays.
Your comment is dead on and was my first thought as well. Many Europeans buy the handsets at MSRP and have the freedom to choose carriers thus causing competition for rates. Here in the US the handsets are subsidized by particular carriers locking in price and reducing choice (In other words removing freedom).
by jaguar717 August 11, 2009 8:32 PM PDT
It's not buying on "credit"--you're not in debt, and you're not paying interest. You're just getting the phone's price heavily subsidized.

So yes, this study ignores that they're paying $500-700 for their smartphone and then having the "freedom" to save $15/month for the next two years. The other major thing they ignore is that Europeans use their phones very differently. Namely, they use them as two way pagers.

They either buy the most barebones minutes package they can with free texts included, and then text everything instead of talking, or they do "pay as you go" plans where they put a bare minimum of minutes on there and then just buy huge data/text cards which get cheap in quantity just like those old 5000 minute phone cards.

If you want real service improvements, get rid of the ridiculous hoops you have to jump through to get FCC permission to offer cell service. Then you'd have companies like Google, Microsoft, and who knows who else jumping in to undercut the traditional "telecom" companies. Instead, politicians treat it like another cash cow to grab their cut of and control, so you have a million layers of licensing and half a dozen idiotic taxes and fees built in.
by bonesbautista August 11, 2009 9:37 PM PDT
Not a reply, but agreement. The FCC has to find a way to get carriers to allow for lower-priced plans for those bringing compatible phones with them. Pay $49 for a subsidized phone or $599 for a no-contract phone - we're stuck with subsidized plan pricing with no alternative, which sucks in part to most phones the carriers offering just stink.
by sevort August 12, 2009 8:59 AM PDT
This survey is mileading. Contracts for two years are unheard of in Europe - well, except for iPhones that Apple specially negotiated there. However, things like free calls on weekends and nights, free long distance calls, free mobile to mobile calls, etc. are rare in Europe. Overall, the cost of service in US and Europe is comparable; it's just they use different business models.
by jaguar717 August 14, 2009 7:14 PM PDT
What do you mean "no alternative"? The alternative to paying the true cost of the $600 phone is agreeing to a service plan. There are budget plans, as well as pay as you go plans.

Or are you saying you should get a $600 smart phone for $49, AND a barebones plan? IE buy cell service with a $2 profit margin after somebody subsidized you $550 on the hardware--how long do you see that business model lasting?

I'd prefer not have the FCC interfere (even further) to dictate how companies can offer their products, and crush innovation in the process. How do you think we got from a $500 impossible-to-get Razr to a $49 commoditized one? Some day iPhones will be $49 apiece and early adopters will be paying $600 for something 10x as powerful--unless you have government thugs break the back of innovation to try to give you something for less than its cost.
by CODKill August 11, 2009 4:21 PM PDT
Well don't forget that the US is a very large country and we're paying more because of it. The carriers have to pay much more to keep it up and running. Just for reference US: 3,794,066 sq mi vs Sweden: 173,732 sq mi.
Reply to this comment
by gsekse August 11, 2009 7:04 PM PDT
True, I would like to see some data about "cell phones per square mile" versus different countries.
by eberit August 12, 2009 9:23 AM PDT
Your argument does not hold up


US Population est. 307,212,123 land area = 9,826,675 pop/la = .032 3 people per kilometer
Sweden Pop est. 9,059,651 land area = 450,295 pop/la = .050 2 people per kilometer
by polomartin August 11, 2009 4:30 PM PDT
I sense things will change. check www.get-a-watson.com and see for yourself.
It may be just a promise but the idea to roam freely is attractive and possible.
I am waiting to see what the w@son will bring to the table when it is launched.
Reply to this comment
by chvyb August 31, 2009 11:26 AM PDT
do you have anymore info on this phone polo.
Ive seen your name around and you're the only one i see talking about the W@son phone..
by krosafcheg August 11, 2009 4:46 PM PDT
@CODKill:
I think the carriers also get more customers to pay for the maintenance of the networks. I'm not sure how the population density of sweden compares with US.

A quick lookup in wikipedia shows
US population - 300 million
Sweden population - 9 million
Reply to this comment
by cvaldes1831 August 11, 2009 6:22 PM PDT
@krosafcheg:

Actually, the population density of Sweden and the United States are comparable, which is why I like mentioning Sweden when we talk about HOW SUCKY U.S. BROADBAND INTERNET IS.

Broadband Internet service in much of the world is pretty inexpensive. The Swedes basically get something like ten times the speed at a lower price than Americans do.

American cellular carriers suck. American broadband providers suck. The only place that has reliably superior Internet connectivity are major American universities.
by affinity13 August 11, 2009 5:16 PM PDT
Depending on how the current economic climate unfolds in the near future, i believe you will see alot more people jumping ship to the low-cost flat-rate plans. Cell phones were a boom as the teen and tween aged people started to get them.
Reply to this comment
by rkarsdorp August 11, 2009 5:17 PM PDT
Another research project gone wrong....look at the pricing in New Zealand and the conlusion will be different. I pay around 40US$ for 60 free minutes and a 100 free txt
Reply to this comment
by sharinlea August 11, 2009 5:58 PM PDT
"2006 and 2008 mobile phone voice prices fell on average about 21 percent for low-usage consumers" Ya, the phone companies tell me something along these lines too. However, it's bull when you use less than 100 out of network minutes a month. My price for those 100 minutes has consistently gone up since I started using a cell in 2000. Why? Because the keep increasing the minimum plan. It used to be 200, then 300, now 450. Of course, there is an increase in price, from 19.99, to 29.99, to 39.99. Now perhaps each minute is now cheaper.... but it doesn't matter if I don't want or use those minutes. I want my 19.99-200min plan back!!
Reply to this comment
by Herbert108 August 11, 2009 6:11 PM PDT
Two things:

Why are we still paying for incoming calls in the US?
And why is there not (much) more competition here?
Reply to this comment
by Informpage August 11, 2009 7:51 PM PDT
This is like comparing the typical apples to oranges.

Europe: Don't pay for incoming calls, but if you are the one making the call it can get expensive quick.

US: Pay for incoming, but many many "all you can eat" plans, such as MyFav 5 or unlimited calls from your land line to mobile phones.

Being in both places, I can tell you Americans talk much longer and more often on their mobiles.
Reply to this comment
by Eddie-c August 12, 2009 8:17 AM PDT
And don't forget all those rollover minutes which, to some, never get used and you can end up with 10's of thousands of minutes you can never cash in on.
by CreativeMalcolm August 11, 2009 9:00 PM PDT
Great another lousy article about cell phone usage that makes people in North America complain to me as a sales rep when the company I work for doesn't even start making money till a year and a half into their contract. I really wish you guys would bother to not see the whole industry as evil. Rogers up here in Canada actually has pretty good rates considering our population for the whole country is less than California but spread out insanely far, and they're still building a better network than AT&T.
Reply to this comment
by stevicus August 11, 2009 9:58 PM PDT
Assuming I haven't missed something fundamental, I have to conclude that this study is complete crap with respect to including the US in the comparison, where incoming calls are not free, and probably just crap in general.

First, quote from the article:

"For a consumer subscribing to a medium-use package that provides about 780 voice minutes, 600 short text messages, and eight multimedia messages, the survey found that the monthly price of service ranged from $11 a month for service in the Netherlands to $53 a month for service in the U.S. as of August 2008."
---

Marguerite, this is misleading the reader (who is likely from the US) to think that this is 780 minutes per month, which it is not, it is PER YEAR.

Second, quote from study's website:

"Comparing prices on a medium-use basis for a package of 780 voice calls, 600 short texts (SMS), and eight multimedia (MMS) messages, the survey found monthly prices ranged from 11 to 53 US dollars across countries as of August 2008.

The Communications Outlook compares domestic prices across countries for low-, medium- and high-use mobile phone users. The following tables show annual prices in US dollars broken down by fixed subscription costs, calls and messages:

? Low use (360 minutes per year of voice calls, 396 SMS; eight MMS):
http://dx.doi.org/10.1787/622303805401
? Medium use: http://dx.doi.org/10.1787/622318882036
? High use (1680 minutes per year of voice calls: 660 SMS; 12 MMS):
http://dx.doi.org/10.1787/622320081807
"
-----

Low use is 360 minutes PER YEAR? less than one minute per day. That is not low usage, that is NON USAGE in the US.

And I should note that the price for high usage and medium usage in the US does not change. So why in the world would someone in the US pay for medium usage when they could just pay for high usage instead and get almost twice as much bang for the buck? Latching on to the medium usage comparison also sensationalizes this result. the US is not the most expensive for high usage.

Third, I have a plan with ATT in the US and one with AU in Japan, and I can personally confirm that low usage in Japan does NOT cost $168.41/year. AU is the cheapest provider in Japan IFAIK. Their cheapest plan is 1961 yen/MONTH or about $235/Year (I just used $1 = 100 yen for simplicity). For this you get 25 minutes/MONTH (300 minutes/YEAR).

While this is in the ball park of the 360 minutes for $168.41 per year figure presented in the study, it is significantly more money for significantly less minutes.

And in Japan, like Europe, you do not pay for incoming calls.

Let's get a real study on cell phone usage - oh yeah, one that is actually available to read even if you are not a journalist - though I wonder how many journalists actually read the study (hint hint)
Reply to this comment
by edtechlab August 11, 2009 10:53 PM PDT
It seems that the costs are too high here in the States. I doubt the major carriers would allow a study of their business and the real cost of their services. I wonder if Boost and Cricket are getting a boost of clients.
Reply to this comment
by freemarket--2008 August 12, 2009 6:00 AM PDT
The rates are available online for all US carriers. Not that hard.
by bosunj August 12, 2009 1:46 AM PDT
Congratulations! Duhmerican'ts are number one in yet another two categories. Paying way too much for something AND being damn proud of it!
Reply to this comment
by freemarket--2008 August 12, 2009 6:01 AM PDT
Congratulations for being an emotionally challenged individual...stop hating.
by ggore August 12, 2009 2:16 AM PDT
Har, I have to laugh when I read about the carriers now "building 4G networks". The truth is the carriers are still building their 2G digital networks. 3G covers a very tiny part of the country, and you can't even drive between major cities in the east and have full coverage. You can't drive an interstate highway north/south or east west ANYWHERE in the country and have coverage the entire distance.
Reply to this comment
by Tansho August 12, 2009 4:38 AM PDT
This is old news. Cheap phone, high service costs. Its basakwards. Sell the phones at full price, and provide full service at a cheaper rate..oh wait, thats common sense. We cant have common sense, that wouldnt make sense.
Reply to this comment
by KennethHuntley August 12, 2009 5:00 AM PDT
:P I bought my Kyocera phone for $20US, and only spend $40US a month, which includes unlimited local/long distance calls, text messaging, picture messaging, file sharing, and web surfing. Free roaming too ;-) MetroPCS is my carrier
Reply to this comment
by biffhenerson August 12, 2009 7:06 AM PDT
Perhaps they should stop pursuing "Obama Care" and introduce "Obama Cell Out" to introduce "government competition" and drive costs down to to $600/month for "middle class people" and $147,300/month for "rich people". As part of this overhaul, the government could dictate to all cell providers that they must offer an application to locate the nearest social services. Also, coverage must offer 4 bars within all areas within the United States borders, without exeption. Also, all cell towers can be no taller than 10 feet and must be invisible and there shall be no more than one cell tower in each state. Finnaly, the plan must be implemented during the NEXT administration. LOL!
Reply to this comment
by PeteyBrian August 12, 2009 10:03 AM PDT
It was funny to view telecommunication industry executives telling Congress under oath that phone exclusive carriers under "subsidized" plans are better for the consumer. The consumer doesn't have many options other than to go to subsidized plan pricing.

You can go to the Apple store, but cannot just buy the iPhone - you must buy the AT&T plan as well. As bonesbautista stated, it makes no sense to buy an unlocked iPhone at market price, then go to another carrier with the similar costing plans as a subsidized plan without a phone.

In many parts of Asia, you buy your own phone using standard SIMM technology and the carriers compete for your business. No contracts. You can buy minutes and hours of data very inexpensively. Service is just fine.
Reply to this comment
by brian.lee August 12, 2009 1:35 PM PDT
"it makes no sense to buy an unlocked iPhone at market price, then go to another carrier with the similar costing plans as a subsidized plan without a phone."

The only time it would make sense if you travel alot and stay in different countries for long periods say months... I carry 2 iPhone one is unlocked... and the second is from my home country. I may be the rare exception but I don't have any other options really also ATT doesn't offer data with unlocked iPhones just so they can get you on contract.
Showing 1 of 2 pages (41 Comments)
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