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June 29, 2009 11:22 AM PDT

Apple, others agree to universal cell phone charger standard in Europe

by Marguerite Reardon
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Apple and other big phone makers have struck a deal with the European Commission to start selling phones with universal cell phone chargers starting next year.

Side by side view of a micro-USB connector and a regular USB connector.

(Credit: Wikimedia Commons)

Under the agreement, manufacturers would start using micro-USB connections for phone chargers used for smartphones. Apple joins other big cell phone makers including LG, Motorola, Nokia, Research In Motion, Samsung and Sony Ericsson in agreeing to the new standard. Chipset makers, such as NEC, Qualcomm and Texas Instruments have also agreed to the deal.

In February the GSMA, a trade association for mobile carriers using GSM technology, said it had brokered a deal with handset makers to get the micro-USB technology into cell phone chargers by 2012. And the CTIA, the U.S. wireless trade association, backed the standard in April of this year.

The initiative has many advantages. For one it makes it much easier for consumers who no longer have to worry about losing their one and only cell phone charger. It also cuts down on waste since people can reuse their cell phone chargers when they get a new phone. Even though some cell phone manufacturers were reluctant to give up their proprietary cell phone chargers for fear that it would make it easier for customers to switch to new phones from competitors, eventually standardizing on one technology will help these manufacturers reduce costs.

While companies such as Nokia have already been using micro-USB connectors on some of its phones, it's surprising that Apple has joined the group. The company, which has seen great success with its iPhones, uses its own Dock Connector for the iPhone and other iPod devices. The company has licensed the connector technology to accessory makers, and there are thousands of third party products on the market that uses the Apple connector. Apple had not been listed as a company in February that backed the GSMA initiative for universal cell phone chargers.

It's not clear yet if Apple will only include the micro USB adapter in Europe or if it will include the micro-USB connector in addition to its own Dock Connector.

Sony Ericsson, one of the companies that had previously insisted on its own proprietary charging technology, now believes it will benefit the company because it will eventually lower packaging and shipping costs. The company also sees the initiative as another way to help it reduce its overall carbon footprint.

"We see the universal cell phone chargers as a good thing for us and the industry," said Jon Mulder, head of product marketing in the U.S. for Sony Ericsson. "We are also planning to take manuals out of our packaging and instead use e-manuals that will be right on the devices to help reduce waste."

It's estimated that there are 400 million mobile phones in Europe, and roughly 185 million phones are sold in Europe each year. The new EU requirement will only apply to more sophisticated data-enabled phones, which includes smartphones and higher end feature phones. These phones make up the fastest growing segment of the mobile market, and it's expected that over half of all new phones sold in 2010 will fall in this category.

The hope is that within three to four years all the data-enabled phones in Europe will be using the standardized chargers, the Commission has said.

The standardized chargers will be compatible only with European phones. But it is likely to become standard in other markets as well.

Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie.
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Add a Comment (Log in or register) Showing 1 of 2 pages (45 Comments)
by The_happy_switcher June 29, 2009 11:35 AM PDT
I guess this is progress. I don't get why companies can't label their proprietary adapters in some way that identifies what product they go with. I've got like10 things in my office that I have no clue what they are for anymore.
Reply to this comment
by rueben_74 June 29, 2009 12:03 PM PDT
Does this mean Sony Ericsson will start making phones with a 3.5mm headset jack?
Reply to this comment
by sodablue June 29, 2009 12:03 PM PDT
After buying a blackberry a few years ago... there's no way I'd ever go back to a phone that didn't use USB to charge.
Reply to this comment
by jabberwolf June 29, 2009 12:46 PM PDT
Oh who cares about a blackberry, so long as the almighty Apple iphone has decided to do so also.

In fact, even with most cell phones deciding this standard a long time ago, only until Apple does this, is it innovative and a good idea!

(If you don't understand the sarcasm, you're more than likely an iphone or mac user)
by digger4cnet June 29, 2009 8:19 PM PDT
@jabberwolf - What if you got the sarcasm and you are a Mac/iPhone user? Stop putting people in buckets based on arbitrary concepts. It only weakens your point (which was a good one.)
by why do i need a name? June 30, 2009 9:25 AM PDT
Let's see, I used USB to charge my Nokia, my Samsung, my LG and my iphone. I just used the USB type A on the other end of the wire plugged into a standard USB port or power block. Is there any reason to make the phones worse by putting a crummy USB mini?
by Portal12 June 29, 2009 12:14 PM PDT
I bet every company involved is throwing chairs across the room. No more $60 proprietary charger for the home, then another special one for the car. Now we can just use a $5 cable from now until the end of time. So much for a free market leading the way.
Reply to this comment
by fleurya June 29, 2009 12:32 PM PDT
Oh I'm sure they'll have something up their sleeves. Maybe a a standard cord with some built-in proprietary functionality like video streaming or fast data transfer.

I don't know how much it'll save though. All technology eventually changes, and when the micro-USB does become obsolete, all of those cord are going to get thrown out anyway.

Here's a little tip for anyone who loses their micro-USB or any other cord widely used. Go to a local hotel and act like a guest. Go up to the front desk and tell them you left your cord at home and want to know if they have one in lost and found you can borrow. Hotels usually have so many phone cordss in lost and found that they'll usually just tell you to keep it!
by SAR315 June 29, 2009 1:36 PM PDT
Well, well. A hit-and-run dig at the free market system. This one is not only wrong, it's silly.

The market has brought us a huge variety of cell phones, not to mention the USB system, and lithium-ion batteries To say the free market is failure because cell phone charger plugs (charger plugs!) haven't been standardized is nonsense.
by zizzybaloobah June 29, 2009 12:16 PM PDT
Some companies "fear that it would make it easier for customers to switch to new phones from competitors". OH PUHLEEZ. Every one who has resisted switching phones because their current charger would be obsolete, please raise hands.

I thought so.

More truthful would be these companies feared losing the high margin they receive selling new chargers with new phones.
Reply to this comment
by ThatGuy2-1 June 29, 2009 12:22 PM PDT
This also means that they don't have to put more work into designing/redesigning a charger for a newer model and rely on a cheap design that works on everything. Which in turn means that when they sell a phone for the same price or higher than the previous model, they're making more money in the long run. It's not like they're going to reduce the price of their phones just 'cos they reduced the production cost of the setup; remember also the manual that Sony wants to stop printing and say they're going "green".
by myles taylor July 1, 2009 7:19 AM PDT
My thoughts exactly. These companies make outrageous amounts of money on selling the chargers.

Apple will probably add a micro USB port in the side of the iPhone. I doubt they'll get rid of the iPod dock connector. I also doubt they'll manufacture a different iPhone for Europe; they'll just add that to all the iPhones.
by mdembski June 29, 2009 1:07 PM PDT
All the Nokia phones I've seen recently used a proprietary charger. Nokia is a major player that needs to get on this bandwagon. It would have been appropriate to say that Motorola and Blackberry already use this standard. Hopefully camera makers will also accept this standard.
Reply to this comment
by ikele76 June 29, 2009 1:09 PM PDT
I am gagging on the BS Its all about money period .Having said that it is good that they come up with a standard
Reply to this comment
by Perry_Clease June 29, 2009 1:16 PM PDT
Am I understanding this correctly. The dock connecter on the iPhone remains the same, but the charger block will have a micro-USB socket?
Reply to this comment
by inverse137 June 29, 2009 1:33 PM PDT
Why does it always seem to be the Eurpoean Union that is "fixing" businesses that do things that are only for maximizing profit? (Microsoft embedding applications, idiotic "proprietary" cable connects, etc.)

Why isn't it the "most advanced country" in the world that is doing it? Why is the U.S. always seem to be the one that needs to reign its businesses in?

Let's here it for capitalism!!! Screw common sense, profit before morality!
Reply to this comment
by global-warming_is_BS June 29, 2009 4:13 PM PDT
Yay! Let's hear it for socialist BS! What we need is for the government to force us to do what's best for the collective!
by DamonDMEC July 1, 2009 12:27 PM PDT
@global-warming_is_BS

Nice handle. Thanks for the warning.

Ever read the U.S. Constitution? Ever wonder what "general Welfare" meant? It means that government is going to look out for the general welfare of the populace. That can include things like mandates that eliminate waste, or to make roads, or ensure clean water... stuff like that.
by j_l_n June 29, 2009 1:53 PM PDT
So this is mostly useless marketing claptrap, as I don't live anywhere is Europe.

This would be actual worthwhile news if it were happening here in the USA.

Until then....
Reply to this comment
by rubenerd July 1, 2009 5:33 AM PDT
Yes of course, if something isn't happening in the US it doesn't matter.

Parallels here could be drawn to the apathy and inevitable decline of The Big Three automakers for thinking the same way.
by j_l_n June 29, 2009 1:53 PM PDT
So this is mostly useless marketing claptrap, as I don't live anywhere is Europe.

This would be actual worthwhile news if it were happening here in the USA.

Until then....
Reply to this comment
by loose-as-a-goose June 29, 2009 1:57 PM PDT
South Korea has had a one plug standard for some time, works great, never carry a charger!
Reply to this comment
by iparadisebeach June 29, 2009 2:01 PM PDT
What exactly does this "arrangement" agree to? Is it that the connection to the physical device would be a micro-USB or just one end being micro-USB while the other can and will still have the proprietary format of the devices? I can see this being an advantage for companies if it's the latter. They get the publicity or "bonus" that the EU is more than likely giving to entice companies while still having the ability to have their proprietary format still intact. Much would not change today if that is the case. You must have a power block that plugs into a wall socket that your iPod/iPhone/iWhatever dock connector to charge via USB. So the dock connector now stays but the USB that use to be there is now just a Mirco-USB forcing legacy product owners to adapt and buy a new block. And the comment about "what happens when micro-usb gets replaced?" well how long do you have a cell phone until you buy the next best thing to come out? Upgrading technology is usually a per year basis so that would be no different esp when USB 3.0 is issued. It would be interesting to see/now the details to joining this arrangement.
Reply to this comment
by redcane0 June 29, 2009 9:23 PM PDT
I'd suggest the agreement would state that the phones have to be able to accept a standard micro-usb charger, so either the device has to have such a plug on it, or be supplied with a (rather superfluous) docking block.
Would it be worth a company not embedding the usb in the device rather than supplying a dock block? Either way you just need to carry your dock block with the device and you can still use anyones charger, and keep your charger when getting a new phone.
by hermantf June 29, 2009 2:15 PM PDT
"...it's surprising that Apple has joined the group."

Surprising is a huge understatement. Unbelievable is more like it.
Reply to this comment
by sensi2 June 29, 2009 3:52 PM PDT
I just love the "Apple, others" of this article's title, Apple being "only" 12.9% of the worldwide market versus e.g. Nokia 42.4% or Research in Motion 15.9%, but whatever, it helps to spot people on its payroll.
Reply to this comment
by Seaspray0 June 30, 2009 2:48 PM PDT
Which is why I beleive they agreed to the standard. If they didn't, the others would have done it anyway. That would have left apple as the only phone supplier with a proprietary charger jack and it probabaly would have hurt sales.
by global-warming_is_BS June 29, 2009 4:09 PM PDT
Holy jealousy ! Batman!
Reply to this comment
by digger4cnet June 29, 2009 8:15 PM PDT
Morality? Free market? Capitalism?

Seriously you guys take things too far. The ideal is to standardize a connector. Remember RJ11/45? They were not always the standard for Phone/Ethernet. How about the 5-15R, 5-20R, C13, and C14 connectors on the ends of electrical cords? Sure there are financial implications to any standardization process, but ultimately it will make it a lot easier to have a charger in the kitchen, office, and bedroom for the 2-3 mobile phones in many households today. It also adds recycling through delayed obsolescence. Now if they stop including chargers as part of the inital purchase (see printer cables) that is an annoying decision but it is in no way a detriment to the concepts of capitalism and free trade. And while it may be ethically questionable to ding the customer for a needed component it is not a issue of morality. It is after all a cell phone which is not exactly a basic necessity. Mankind lived for many centuries without phones, wired or not.
Reply to this comment
by DamonDMEC July 1, 2009 12:30 PM PDT
Right on!
by lordmorgul June 29, 2009 8:16 PM PDT
That took long enough... it has been needed since the first mobile phone left the car.
Reply to this comment
by why do i need a name? June 30, 2009 9:23 AM PDT
Oh, please. thank you for the EU making a product worse... I was more than happy with my apple dock connector, or the connector on my Samsung, LG and Nokia phones.

Of all of the phones that I've had over the years, the ONLY ones that ever had issues with the power charging "port" were those with MicroUSB. that connector is far from robust, can't be done properly in a "dock" and in general sucks.

But hey, we have to protect people against someone charging an extra couple of bucks for an extra power adapter. Like someone else said, who among us really has cared enough to choose a phone because of the power adapter? Really?
Reply to this comment
by Seaspray0 June 30, 2009 2:53 PM PDT
Just because you don't care doesn't mean everyone else won't care. You're assuming that everyone else thinks like you do. You should know better than that.
by why do i need a name? July 1, 2009 1:29 PM PDT
Seaspray

All well and good, maybe some people do care. But that won't address that they picked an inferior connector technology that leaves out many of the features that people do care about. The MicroUSB is a piece of junk, has only 4 wires (as do all USB connectors) so we will end up with multiple connectors on the phones. I'd much rather have an integrated, well designed, robust connector than worry about spending an extra $10 on a new charger.

And if you're so worried about it, try one of the chargers with the removable tips that Radio Shack sells. More expensive, but when you replace you only have to buy the tip.
by bluemist9999 June 30, 2009 11:00 AM PDT
I like the idea of being able to re-use a car charger, rather than constantly having to buy another car charger.

As it was, even buying a different cell phone from the same manufacturer (i.e. LG) often required a new charger. That was just very confusing and wasteful.

Even though I live in the States, I'm glad the EU made the cell phones use a single standard port. The change should benefit those who live in the States as well, since it would be more costly to make a custom "proprietary connector" US-only version.
Reply to this comment
by Seaspray0 June 30, 2009 2:56 PM PDT
I hope you are correct. I would like to see a standardized charger jack. It would reduce my costs. I don't like the idea that everytime I get a different phone, I have to get a new charger for the car. It would also be convenient should a friend need to charge their phone while riding with me.
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