MyScreen Mobile to launch Android rewards program

MyScreen Mobile announced Thursday it is offering a version of its advertising rewards service for Google's Android smartphones.

Under the service, users sign up for MyScreen Mobile to receive targeted ads on their mobile phones. In exchange for viewing the full-screen ads, users receive rewards points for such subsidized mobile services as ringtones, mobile games, and gift cards.

MyScreen, which already has versions of its service for BlackBerry, Windows Mobile, Symbian, and Palm OS devices, is offering up a service that is akin to other Internet advertising incentive programs that have popped up over the years from the former AllAdvantage to the former CyberGold.