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December 12, 2008 8:22 AM PST

Big revamp for Alcatel-Lucent, with Web 2.0 spin

by Jonathan Skillings

Alcatel-Lucent on Friday announced a significant restructuring, including layoffs, as it tries to position itself for a post-recession future flavored with new technologies.

For both 2009 and 2010, the Paris-based telecommunications equipment maker aims to reduce its break-even point by 1 billion euros per year. But that's not likely to be easy--the company says it expects the market for the types of gear and services it provides to shrink by between 8 percent and 12 percent.

The cost-cutting entails layoffs, among a number of other steps. Alcatel-Lucent will be eliminating the jobs of approximately 1,000 managers and approximately 5,000 contractors.

It will also seek to reduce costs in the areas that include manufacturing, procurement, support, and real estate. At the same time, it plans to "enhance R&D efficiency" by focusing on four areas: optical, IP, broadband, and applications enablement.

Toward that latter point--applications--Alcatel-Lucent devoted a good chunk of its Friday press release toward matters of the Web. For example:

Alcatel-Lucent's plan is to combine the trusted capabilities of the network environment with the creative communications services of the Web (Web 2.0, Web 3.0 and beyond).

It's this Web 2.0 spin that Larry Dignan, of our sister site ZDNet, found baffling.

I have no idea what Alcatel-Lucent is talking about. Cisco talks the Web 2.0 talk, but also walks it with acquisitions like WebEx. Cisco is also deploying this Web 2.0 stuff internally (see video of Cisco CIO Rebecca Jacoby's implementation).

As for Alcatel-Lucent, the vision is a bit fuzzy. Is Web 2.0 the real deal for the telecom equipment maker or just a throwaway line?

My guess is that it's the latter. After all, Alcatel-Lucent said it will shift to next generation platforms such as IP Optics, CDMA EV-DO, and "open application enablers" while consolidating its maturing product lines. Sounds a lot like the same Alcatel-Lucent to me.

Jonathan Skillings is managing editor of CNET News, based in the Boston bureau. He's been with CNET since 2000, after a decade in tech journalism at the IDG News Service, PC Week, and an AS/400 magazine. He's also been a soldier and a schoolteacher. E-mail Jon.
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by jbemmel December 13, 2008 2:40 AM PST
Jonathan,

First of all, thank you for your interest in our company and your critical feedback. We value your input, and invite you to an open and constructive dialog about our shared future.

That being said, I would like to point out that taking over other companies is very much a 1.0 approach. A Web 2.0 company would have partnered with WebEx, instead of buying it. It's not about marketing or showing the world how you use blogs, wikipedia, etc. Those are just the tools, they don't make you a "Web 2.0" company any more than posting text on the web makes you or me a journalist. It's the contents that counts, and the value contributed.

Alcatel-Lucent 2.0 is about people, and about partnerships. That includes news editors like yourself. But those are only words, and you rightfully challenge us to walk the talk. Let's walk together

Best regards,

Jeroen van Bemmel, Alcatel-Lucent 2.0
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