July 22, 2008 8:47 AM PDT

Ad firm ContextWeb snags $26 million in funding

If there was any doubt that online advertising was cooling down, this news might make you think twice.

ContextWeb, a contextual advertising firm and operator of the ADSDAQ Exchange, has closed a $26 million Series D funding round, the company said Tuesday.

The round was led by Investor Growth Capital, with participation from all existing investors: DFJ, DFJ Gotham Ventures, Updata Partners, DFJ New England, and Gold Hill Capital.

This brings ContextWeb's total equity investment to $54 million.

The funding will be used to grow the ADSDAQ Exchange, which offers a way for advertisers and publishers to buy and sell ad inventory, the company said.

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.

Topics:: Advertising and marketing

Tags:: advertising,; VC

Share:: Digg; Del.icio.us; Reddit; Facebook; Twitter

Digital Media topics

Inside CNET News

Scroll Left Scroll Right

2010 CES
Intel: Customers have 'lots and lots' of tablet designs
Senior VP says customers are working diligently on designs. And Intel should know. It supplies the core silicon to virtually every PC maker in the world.
Gallery
NASA trains WISE eye on the sky (photos)
Technically Incorrect
Woman arrested after visiting with WoW teen
Canadian boy leaves home to see 42-year-old woman whom he met on World of Warcraft. No Canadian laws were broken, but she's arrested back home in Texas.
2010 CES
Ray Kurzweil tries to build a better e-reader
The computing pioneer is at CES showing off his Blio software that combines digital books with video, audio and Web content.
Video
Highlights from the Microsoft keynote
CNET News Daily Podcast
CNET News Daily Podcast: Ford cars become mobile gadgets
CNET's Martin LaMonica dials in from CES in Las Vegas to talk about how Ford is making the move to get more high-tech.
Video
Seth Meyers skit at the Microsoft keynote
The Social
Pingdom: Facebook is killing it on page views
A report from the traffic firm suggests that the social network has 11 times as many page views as its closest competitor, MySpace.
Cutting Edge
Starry, starry 'first light' from NASA's WISE mission
The new Wide-field Infrared Survey Explorer kicks off its mission to scan and capture a view of the entire sky with a look at the constellation Carina.
Gallery
Navteq laser vision's view of the world (images)
2010 CES
Mad Catz Eclipse touchmouse magically responds to finger gestures
The Mad Catz Eclipse touchmouse is a Bluetooth-enabled pointer that actively responds to a series of gestures on an integrated track pad.
Planetary Gear
Auto industry focused on hybrids, survey says
R&D spending for hybrid and alternative fuel car technology to increase as automakers rush to give consumers what they want, according to KPMG research.