Targeted 'Times' articles coming to LinkedIn

The New York Times has inked a deal with LinkedIn to deliver targeted headlines to members of the networking site.

A LinkedIn user who works in the energy industry would, for example, be shown articles relevant to that area.

Targeted stories will be displayed on the paper's site

(Credit: LinkedIn)

Times readers will also be able to share and comment on stories with LinkedIn members in their networks through a tool on article pages of the newspaper's Web site.

The deal, announced Monday night, will also enable advertisers to target "more Times readers than currently available through the NYTimes.com registration process," the companies said, though they did not get into details regarding how the targeting would work.

Neither company will share personally identifiable information, they said, and consumers will have the ability to opt out of the feature.

[slhaynes]

Oh great, now nyt can spew even more biased, left-wing, anti-American, top-secret revealing garbage to more unsuspecting innocent people.

[slhaynes]

One time, the nyt was considered the newspaper of record. Now, this biased publication is one sided and calls editorials "news." It is untrustworthy.

[teachingjournalism]

linkedin.com and realmatch.com were just added to the About.com Top 10 employment site list: http://jobsearch.about.com/od/joblistings/tp/jobbanks.htm

[jamalystic]

I hope this is not a device by NYT to find some bucks for its struggling business. With NYT loosing its reputation and joining the likes of Huffington to force Americans to swallow their liberal agenda, i can forsee more tough times ahead of the paper: Huffington Shows Old Media the Door(http://www.internetevolution.com/author.asp?section_id=466&doc_id=157230&F_src=flftwo)

[David Arbogast]

Too bad LinkedIn didn't have their user base in mind when they did this. If they would have taken a look a the NYT stock performance over the last few years, they'd see that nobody wants NYT articles. What a lousy deal... for the users.

[MatthewRhodes]

I think that this development by the New York Times and LinkedIn is an example of the kind of innovation and partnerships we'll see more of in the future.

Traditional media and publishing firms need to innovate - providing new ways of getting content to their readers. At the same time social networks have a real depth of quality data from their members and should be looking to monetise this.

Whether it's good or not for the New York Times readers, I suspect we'll see similar partnerships in the future. And perhaps it might just be beneficial to us for all that content we add into social networks to be used to tailor how we interact with other sites.

I wrote a bit more about this here if you're interested at all:

http://blog.freshnetworks.com/2008/07/new-york-times-and-linkedin-tie-up/

Matt Rhodes
FreshNetworks