Cell phone is mom-avoidance device for teens
SAN FRANCISCO--Tweens and teens are pushing parents to adopt text messaging so they don't have to talk "live" over the cell phone, according to mobile phone executives.
A typical teenager carrying a cell phone might let mom's call roll over to voicemail and then immediately text her back, "What going on?," according to Stephen Saiz, manager of consumer insight and strategy of the Walt Disney Internet Group's North American mobile division.
"Teens are pushing their parents to go on mobile because they don't really want to communicate with them directly," Saiz said here on a panel of mobile executives at the YPulse 2008 National Mashup, a two-day conference on teens and technology.
He said later in an interview that his Disney division researches teens' and parents' behavior on the cell phone and with its mobile applications. The majority of older audiences using Disney mobile applications skew to mothers who are goaded there by their kids, he said. And most tweens and teens prefer to text message and instant chat with parents and friends rather than talk directly so that they can continue doing other things like play video games with friends, he said.
More broadly, nearly one out of every two U.S. tweens (or kids between 10 and 13 years old) and 83 percent of teens own a cell phone, according to new research from Chicago-based C&R Research. And with that many kids using mobile devices, the text messages are flying.
The average teen, according to C&R, generates between 50 and 70 text messages a day, or as many as 18,000 a year.
Despite the flurry of activity, it's not all about mobile communication for teens anymore. More U.S. teens are looking for social networking and entertainment via the cell phone. Saiz, for example, said that young people are looking for full-length video on the mobile phone, despite the perception that kids just want to "info-snack," or consume small bits of information. "Young people are looking for long-form content," he said.






- by kenright60660 July 16, 2008 8:43 PM PDT
- I think that most of the parents responding to this are overreacting. Texting is a new way of communication, and, as with all new things is a conservative society, it is frowned upon for the most part. Taking a call is not always the most simple thing to do as a person interacting with the real world, I happen to live in a city, if I am in a noisy area, it would probably be better to text someone than to attempt at conversing over a cell phone. Texting should not be seen as not taking the call, but as taking it in a different way. Someone taking a call by responding with a text message isn't trying to be rude, they may be busy, unable to talk at the moment, or may not be in an area conducive to phone conversations (as in, a place where they break up, or get many dropped calls). <br /><br />As for lack of expression, what is so important that a parent needs to gauge a child's emotional reaction to everything that they say? If you ask where they are, they will probably tell you, and are probably more likely to be truthful in a text message. If you are calling because of a change of plans, it is probably better to text that change anyways, so that they have a record of it. If you are calling to scold them, then it's probably a better idea to do it in person anyways.<br /><br /> <br />And as for parents saying that their children do not need cell phones, maybe you should think of yourself as a teenager, and how having a cell phone would have changed the way you would have done things as one. Having a cell phone allows them to call you from wherever they are. Instead of "why are you home an hour late!," They can call you from the bus/train/car and describe to you the reason why they are going to be late. They can Be reached when you need to reach them, and it allows for them to be able to reach you when they need to. By texting or by talking, the result is the same. Cell phones allow you to have more knowledge of your child, and allow you to take more responsibility, while allowing them a little bit more control in their own lives. Just because they respond with a text, does not mean that they are trying to be rude.
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