Yahoo signs U.K. mobile-advertising deal

Yahoo has signed up 3 UK, a mobile-phone network operator in the United Kingdom, to sell banner ads and sponsored links on the company's Planet 3 portal site for mobile Internet use.

Yahoo will begin supplying ads from its partners later this month, the company said Wednesday.

"We believe Yahoo has the experience to help us take full advantage of our advanced portal and unique all-3G subscriber base," Neil Andrews, 3 UK's head of on-portal advertising, said in a statement.

Yahoo already is the exclusive mobile-advertising partner for 3 UK competitor Vodafone.