• On GameSpot: Wii Fit tells 10-year-old she's fat
July 1, 2008 7:10 AM PDT

Google rebrands DoubleClick's affiliate ad program

Google is using this optimistic graphic to help sell affiliate marketing.

(Credit: Google)

JotSpot became Google Sites, Writely became Google Docs, Picasa might become Google Photos. And as of this week, DoubleClick's Performics affiliate ad network has become the Google Affiliate Network as part of Google's $3.1 billion acquisition of the ad firm. The premise remains the same: publishers get a commission when someone not only clicks on their ad, but then goes on to buy something.

Right now, per TechCrunch, some of the big advertisers include Target, Verizon, and Barnes & Noble.

DoubleClick acquired Performics in 2004 for $58 million; the search advertising start-up had been around since 1998.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
Recent posts from News - Digital Media
YouTube beams up 'Star Trek' for long-form video
Apple, eBay stocks rise as Dow goes on wild ride
AOL to developers: Put passion over profit
Yahoo OneSearch 2.0 slowly spreads voice search
Wal-Mart reversal teaches us the masses have might
Powered by Jive Software
advertisement

About News - Digital Media

The Web is now the place to go for news and entertainment. Look here for the latest on blogs, music, video, virtual worlds, social networking and more.

Add this feed to your online news reader

News - Digital Media topics

Featured blogs

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right