When a song starts to play, the app finds things like recent tweets from the artist, bios, and information for nearby concerts. The app in general changes up the display of your phone's home screen based on location, time of day, and usage patterns. For example, if you read stock quotes in the morning, Yahoo Finance can show up on the screen. Aviate is still locked in private beta, but users can try it out using the promo code "music."
Aviate is emblematic of Yahoo's focus on personalization under CEO Marissa Mayer. For example, earlier on Wednesday the company announced a $10 million partnership with Carnegie Mellon University to focus on mobile products and personalization.
Mayer announced the acquisition of Aviate onstage at the Consumer Electronics Show, just one in a long spree of mobile-focused buyouts since she took the company's helm.