As the world moves into higher and higher digital resolution, production companies have to keep up. Amazon Studios appears to be looking to one such company to lead the charge in shooting its television series with 4K technology.
The company announced Monday that it plans to shoot all of its 2014 full-length original series, as well as any new pilots, in 4K ultra HD.
"As a premium original content creator, we're excited about 4K and the future of Ultra HD technology, particularly as we move into drama series next year," Amazon Studios director Roy Price said in a statement. "We think customers are going to love watching these series in the highest resolution ever available to consumers and we can't wait to deliver it."
Like its previous pilots, the latest will also be part of Amazon's strategy to crowdsource opinion about what shows to pick up. The pilots will be available exclusively on Prime Instant Video and Amazon's Lovefilm in the UK in early 2014. Those shows selected to become full series will be shot in 4K.
The next generation of TV resolution is 4K. It has four times as many pixels as standard HD, and therefore more clarity, sharper details, and enhanced picture quality.