Uber passengers may be getting a faint whiff of pine trees in their next ride. That's because the car service is kicking off a promotion to deliver Christmas trees to customers' doorsteps.
To promote its service, Uber has teamed up with The Home Depot to deliver on-demand Christmas trees in 10 US cities for one-day only. On Thursday, people will be able to open their Uber smartphone app, click on "UberTree," and have a freshly cut Christmas tree and stand at their home or office within minutes.
"Instead of spending your weekend wrestling with a tree from the not-so-near farm or slushy street corner, kick back, pour yourself an extra glass of eggnog and watch your app as Uber takes care of the heavy lifting," Uber wrote in a blog post.
- Uber to add push notifications when surge pricing subsides
- VC Tim Draper: Maybe US will end up with 60 states
- Ride-sharing service Sidecar lets drivers name their own prices
- Forget roses -- use Uber to order skywriting on Valentine's Day
- Paris taxi drivers strike, but Uber opens second front in the war
This isn't the first time that Uber has dabbled in on-demand delivery. The company, which started as an on-demand black car service, has done promotional deliveries with ice cream, Valentine's Day roses, helicopters, and BBQ. In October, the car service even brought cuddly little kittens to people's homes. CEO Travis Kalanick hinted earlier this year that on-demand everything via the car service could be around the corner.
Uber's Christmas tree promotion will take place December 5 starting at 11 a.m. and lasting until 8 p.m. local times (or until trees run out). It will be available in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York City, Philadelphia, San Diego, San Francisco, and Washington, DC.