Twitter on Friday unveiled its roadshow video, a recap of many of the highlights of seven years of being at the forefront of the world's most important events as well as a presentation of its value proposition.
The video is meant to make Twitter's business case as it prepares for its IPO, which is expected to happen sometime next month. Some have said it will take place on November 15. Twitter announced the pricing range for its shares yesterday, saying it expects they will sell for between $17 and $20 a share, raising up to $1.6 billion, and valuing the company at up to $11.1 billion.
The 30-plus-minute long video begins with a soaring paean to Twitter's history. Accompanied by inspiring music and snippets from founders Jack Dorsey, Evan Williams, and Biz Stone, the video makes it clear that Twitter considers itself an indispensable tool for sharing information about what's going on in the world right now.
There are the requisite shots of Captain Sullenberger's airplane in the Hudson; there's an astronaut talking about tweeting from space; and there's a cocktail napkin drawing of the original concept for Twitter. And of course, there's Dorsey's original tweet, "Just setting up my twttr."
All in all, the video makes a compelling case for Twitter as a service, though it doesn't address the business case. That, then is left to Twitter's Dick Costolo to make during a much less inspiring and not-at-all soaring presentation.