Twitter-owned Vine is giving its more than 40 million users the power to perfect their 6-second clips with two new camera tools.
The handy features, added Thursday to Vine for iPhone and Android, have funky names to denote their playful appeal. The first addition, called "Sessions," is a fancy descriptor for saved drafts, meaning that users can now save up to 10 video posts as they're creating them. The other add-on goes by the moniker "Time Travel" and lets people delete and reorganize clips while constructing videos.
"Vine was built for one purpose: to make it easy for people to capture life in motion and share it with the world," iOS director Ben Sheats wrote in a blog post. "That is the reason we built the Vine camera, and it's why we continue to improve upon and build new tools for your creations, nurturing the balance between power and simplicity that you've come to expect from us."
As Sheats indicated, the tools give people a lot more power when putting together their 6-second clips and could make the application more approachable to the masses.
Vine stars, however, might not be so keen on the changes. The application has a collection of highly followed 6-second celebrities who've come to appreciate the limitations imposed by the 9-month-old app. Now that all users can save drafts and edit works in progress, Vine has leveled the playing field a bit to allow more folks to create the perfect looping video.
But as Twitter prepares to go public and Facebook-owned Instagram, which has more than 150 million active users, competes for video attention, the updates seem designed to give Vine the broadest appeal possible.