Pinterest is introducing a new look for articles that users share on the Web site, the company announced Tuesday in a blog post.
When a user posts an article, it will now include more information, such as the story's headline, author, description, and a link back to the original post. Users also can save a story to read later, create different boards to categorize stories by topic, and follow specific writers -- like the Washington Post's Tim Devaney -- to see more of that author's work in their Pinterest feeds.
The announcement comes at a time when the tech industry is oddly romantic about the news industry -- which may be surprising when the narrative around Silicon Valley for the last several years had been digital media's pummeling of traditional journalism. Now we have a Jeff Bezos-owned Washington Post.
But there are other parallels more pertinent to Pinterest's announcement: When Facebook redesigned its News Feed in March, CEO Mark Zuckerberg likened the new layout to a newspaper. (The team even created a fictional newspaper called the Monterey Daily and mocked up a front page to prove the point.) The new design boasted bigger pictures and summaries of articles so shared news stories could look more prominent. The design, of course, catered nicely to some of the ad initiatives Facebook later had up its sleeve, and the company's advertising business is a big reason for Facebook's resurgent stock.