It's no surprise that Google is leaps and bounds ahead of other companies when it comes to search, but Google is even running the game when it comes to Internet traffic.
According to Internet monitoring firm Deepfield, the Web giant has set a new Internet record by running nearly 25 percent of North America's consumer Web traffic through its servers.
Besides Google's search engine and its high-speed Internet infrastructure projects like Google Fiber, the company is also getting huge amounts of traffic through its analytics, hosting, and advertising platforms, according to Labovitz. Another source of traffic for the company are its Google Global Cache servers, which are used by the majority of U.S. Internet providers and also in more than 100 other countries.
Deepfield's last study on Google's Internet traffic was in 2010, which showed that the company was representing just 6 percent of Internet traffic.