Long forgotten 8-year-old social network Bebo, which AOL bought for $850 million in 2008, is escaping near death once again.
Original Bebo co-founder Michael Birch said in a tweet Monday that he has purchased the property from owner Criterion Capital Partners (CCP) for $1 million with plans to reinvent the site. AOL sold Bebo to CCP three years ago for reportedly less than $10 million.
We just bought Bebo back for $1m. Can we actually re-invent it? Who knows, but it will be fun trying...— Michael Birch (@mickbirch) July 1, 2013
Since its heyday, Bebo has appeared to be on the brink of extinction at least twice. Just two years after its big buy, AOL was ready to shut the site down if it didn't find a buyer. Last year, under CCP's care, things looked pretty bleak when even Birch mistook extended downtime for a death pronouncement.
Now Birch is back to save the day. Perhaps he can ping Justin Timberlake for a little advice on how to bring sexy back to the forlorn property.