Rdio announced the news on its blog Wednesday, saying Vdio is no longer available solely to those people who have Rdio subscriptions.
Rdio launched Vdio in April as a competitor to similar services from Apple and Amazon. The offering lets users buy, rent, and share movies and television shows with others in real time. In addition to Web-based viewing, Vdio lets users access its programming from the iPad through its mobile application.
Vdio is available now to any and all customers in the U.S. and U.K.