JLo's new mobile venture has launched its first retail outlet.
Set up as a Verizon Wireless premium retailer, Viva Movil by Jennifer Lopez launched its initial store on Flatbush Avenue in Brooklyn, the company announced Wednesday. Designed to attract customers from the Hispanic community, the store will sell smartphones and tablets from Apple, Samsung, BlackBerry, Motorola, LG, Nokia, and other vendors, all running on Verizon's network. Also on tap will be fashion cases from Jennifer Lopez and accessories from Samsung, BlackBerry, Otterbox, and Harman Kardon.
The store's staffers are bilingual, allowing them to speak with customers in Spanish or English. The store itself will offer music and a large video wall with information on the latest mobile products. And to keep the kids occupied, a special Kids Zone will be outfitted with Galaxy Note tablets equipped with children-friendly apps.
Consumers who can't get to Brooklyn can shop at Viva Movil online or through the Facebook pages of Jennifer Lopez and Viva Movil. Viva Movil said it will open more stores around the country over the coming months.