Facebook has been tinkering with how businesses, brands, and celebrities can deal with all of the comments they receive on the social network. And, today, it's rolling out another new tool -- a way for brands to more easily monitor and respond to comment replies.
Setting up a triage comment system through a new API, Facebook is making it possible for programmers to set up different comment "views."
The first view is "top level comments," which can be ranked to show those that a brand wants everyone to see. Then there are "replies," which show the brand's replies to comments. And, the final view is "comment stream," which displays all comments together in chronological order.
"After months of testing, we have seen how the new feature can improve conversations and be used to start open dialogues with the community," Facebook journalism program manager Vadim Lavrusik wrote in blog post last week.
Facebook said the new commenting features are available only on desktop for the time being.