A smartwatch boom seems to be going on. Besides smaller companies debuting new wrist technology, the tech giants are also grabbing for a piece of the pie.
Google is the newest company to supposedly be stepping into the watch world. According to The Financial Times, Google's smartwatch is allegedly being developed by the company's Android unit rather than its X Lab.
This is telling because it means that, unlike Google Glass, the company may be looking to get a consumer product out to users on a speedier timeline.
Over the past couple of weeks Apple has been rumored to be coming out with a smartwatch and Samsung has confirmed it's working on one. Of course, none of these mammoth companies are breaking new ground. A lot of smartwatches, fitness bands, or some hybrid of the two have already been unveiled, including the long-awaited Pebble wristwatch and the 007-inspired Martian Passport Watch.
A Google spokesperson declined to comment on a possible upcoming smartwatch when contacted by CNET.
Updated March 22 at 11:05 a.m. PT to say Google declined to comment.