The redesign, which Pinterest first started testing in late January, amounts to a collection of visual and infrastructure enhancements that should push people to pop around from one pin to the next.
Pinterest is an inspirational social network for saving recipes, fashion finds, housewares, and other digital goods to collections called "boards." These "pins," as they're called, are the essence of the site's experience and provide people with a visual way to browse the Web, as curated by friends and celebrities.
With the new look, Pinterest is pumping up the volume on pins. Pins, themselves, are bigger and more arresting, and individual pin pages now include a smattering of related pins -- from the same board, same Web source, or same member -- to send viewers down paths of pin-spiration.
Pinterest has good reason to want to keep its members occupied for longer. The startup, now valued at $2.5 billion, will likely soon want to monetize member attention, and has hinted at this intent with the release of business-friendly tools including Web analytics for site owners, launched last week.
Pinterest said members should start receiving invitations to the new look starting today.