People flying on Southwest Airlines can now watch on-demand movies and TV on their tablets, smartphones, and laptops via the planes' Wi-Fi.
The airline announced today that it's boosting its in-flight entertainment to include new movie and television packages. This feature is available on all Wi-Fi-equipped aircrafts, which is about 75 percent of the Southwest's fleet.
"Providing a comprehensive and robust in-flight connectivity system for our customers is paramount," Southwest Airlines' senior vice president of business development Dave Ridley said in a statement.
Southwest now boasts eight channels of live television, which customers can stream directly on their devices. As of today, the airline will also offer on-demand episodes of popular TV shows.
Southwest outfitted its planes with Wi-Fi by using Row 44 satellite technology. Customers can connect to the service by clicking "southwestwifi" from the Wi-Fi networks listed on their personal devices. From there, users can select Wi-Fi, movies, or television.
Several airlines have been expanding their Wi-Fi and in-flight entertainment options over the past couple of years. JetBlue announced last fall that it would be launching fast free in-flight Wi-Fi in 2013 for an initial trial period. And, in 2011, Virgin America stepped up its Wi-Fi service by offering Gogo's next-generation ATG-4 service.