Growing corn, tending chickens, and amassing a fortune of golden coins can be fun as a social media game, but how about watching a TV show about it?
Director Brett Ratner is taking a stab at exactly this. He is following in the footsteps of Angry Birds and producing a half-hour animated television series based on Zynga's Farmville, according to the Wall Street Journal.
"Farmville is one of the most exciting brands out there today and its cross-platform opportunities are endless," Ratner said in a statement. "I am thrilled to be expanding the brand with existing fans and also engaging a whole new audience."
Ratner is best known for producing the TV show "Prison Break" and directing the "Rush Hour" movie series and "X-Men: The Last Stand." It's unclear what direction he plans to take with the Farmville television series or what network it will air on.
Zynga itself has had a rough year. After months of cost-cutting and paring down, the game maker said this week that it earned 1 cent per share on an adjusted basis in the fourth quarter as revenue fell 2 percent to $311.2 million. But that looks good compared with a year earlier, when Zynga lost $1.12 a share in the same quarter.
"The biggest highlight of the quarter was seeing our team deliver a successful sequel in FarmVille 2," CEO Mark Pinkus said in a statement on Tuesday.