President Obama is increasing his administration's social media presence by moving the White House onto Pinterest.
While the president already has a Pinterest account in his own name, used primarily to support his re-election campaign, the White House account will be used to post images and information relating to life inside 1600 Pennsylvania Avenue.
"It's the 'People's House,'" First Lady Michelle Obama said in a WhiteHouse.gov blog post. "It's a place that is steeped in history, but it's also a place where everyone should feel welcome. And that's why my husband and I have made it our mission to open up the house to as many people as we can."
The White House's first pinboard will debut December 17, the date of the president's holiday social.
Obama is a dedicated social-networking buff; in addition to Pinterest, he has accounts with Twitter, Facebook, YouTube, Instagram, Tumblr, Google+, and Myspace. He recently used his Twitter account to drum up support for his tax plan, and a tweet sent by his account after being re-elected quickly became the most popular tweet ever, with more than 800,000 retweets.