Redbox Instant's full launch won't be until spring 2013
The video streaming and DVD rental service aiming to compete with Netflix won't be commercially available until next year, however its public beta should be ready within the next month.
(Credit:
Redbox)
It looks like the rumor mill was a little off this time -- Verizon's Redbox Instant won't be launching this month, as was previously speculated but rather in 2013. However, its public beta should be good to go within the next few weeks.
Verizon chairman and CEO Lowell McAdam announced today at an investor conference that after public beta testing the commercial launch of the video streaming and DVD rental service should kick off either at the end of 2013's first quarter or the beginning of the second quarter, according to The Hollywood Reporter.
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Redbox Instant is a joint venture that was announced in February between Verizon and Coinstar -- the company that owns the Redbox DVD rental business. The companies have worked on developing an on-demand video streaming service with DVD rentals, much like what Netflix offers. They had originally expected to introduce the new service in the second half of 2012.
