AOL upped its advertising cache today by announcing that it bought Buysight, an ad company that focuses on retargeted and intent-based targeted advertising.
Buysight will be folded into AOL's Advertising.com Group. This group works on ad technology for desktop, mobile, tablets, and Internet connected televisions.
"We strongly believe that both brand and performance display, as well as mobile and video campaigns benefit from dynamic, targeted creatives and messaging," Advertising.com Group CEO Ned Brody said in a statement. "The acquisition of Buysight brings proven Dynamic Creative Optimization and machine learning capabilities which will further enhance AdLearn, our market-leading optimization engine."
The terms of the deal were not disclosed.