VVMH claims in its lawsuit that it would be "irreparably harmed by Yelp's unauthorized use of the registered marks."
"Yelp sells advertising on the Web pages containing VVMH's Registered Marks and "best of" marks. Yelp admits on its Web site, "Yelp makes money by selling ads to local businesses." On information and belief, the potential advertisers for Yelp's Web pages are some or all of the potential customers of VVMH for advertising on VVMH's Web pages containing the Registered Marks and "Best of" marks.The lawsuit, which seeks damages as well as a court order stopping Yelp from using the "best of" label, says that Yelp was contacted in mid-September and told to stop using the "best of" label in mid-September. Yelp refused.
We have contacted Yelp for comment and will update this post as more information becomes available.
Village Voice Media, which is based in Phoenix, owns a string of weekly alternative newspapers, including its flagship title, New York's Village Voice.