Facebook, as part of its ongoing attempt to make money off mobile, is letting businesses with Facebook pages promote posts using an app on their smartphones.
The newest version of Facebook's Pages Manager app allows users to pick their promoted posts -- i.e., posts the social network will shoot out to users far and wide, for a modest fee -- directly from the app. The app is only available on iPhone and iPad.
The ability to buy the ads directly from mobile phones was a widely requested feature from small businesses, according to Facebook.
It's just the latest tweak for Facebook as it works to exploit the commercial opportunities provided by its quickly-growing mobile platform.