Tumblr has resisted putting ads on its site for years, but little by little the idea of advertising has become more acceptable. Now, the company seems to be jumping in with two feet.
The microblogging site has hired sales guru Lee Brown, according to All Things D. Brown joins Tumblr from his position of senior vice president of national sales at Groupon. Before that, he was the vice president of East Coast U.S. and Canada sales for Yahoo.
Brown is slated to report to Tumblr founder and CEO David Karp, according to All Things D, which should be fun to watch since Karp is known for disliking ads. In an AdAge interview in April, Karp said that his company has no interest in placing ads on its service, saying that the microblogging tool is "selling our desks to avoid that, it's a complete last resort."
With more than 72 million blogs, Tumblr has a massive audience. In the five years since it launched, users have posted to blogs more than 22 billion times and site currently has more than 59 million daily posts.
Brown confirmed that Karp has indeed warmed to allowing advertising on Tumblr. "Those comments were over a year ago, and since then, he has seen the power of the advertising medium," Brown told All Things D. "David has seen that advertising can be extremely creative and have a value and place in the community as it is encouraged, endorsed and reblogged."