The Olympics broke new ground for a movement pushing consumers to watch TV streamed from every device possible -- the sports event shepherded more than 7 million households into streaming TV feeds from Web sites and mobile apps, Adobe Systems announced today.
And it's just the beginning, Adobe's executives said.
The software company is at the center of a TV watching revolution of sorts, aimed at regaining the customers the TV industry lost to Web-streaming services such as Netflix. This means people who subscribe to any major network, including Fox, ESPN, CNN, TNT, MTV, or Disney, can watch channels live from just about anywhere.
"We think that TV everywhere is really just starting to be a reality and delivering on this process of changing the TV business model and the way people consume TV online," said Campbell Foster, director of product marketing for Adobe.
The company's authentification product Adobe Pass supports more than 40 sites and mobile apps and is integrated with more than 150 cable and satellite operators. This means about 98 percent of all U.S. households now have access to the service. Adobe Pass was one component of how Adobe took NBC Olympics watching from the TV to mobile devices this summer.
Participating households generated 88 million authenticated streams, the most ever recorded for live TV channel streaming associated with the TV Everywhere movement. Seventy percent of these streams coming from desktop computers, with the rest coming from smartphones and tablets. Of the mobile devices, 81 percent were from iOS devices and 19 percent were from Android devices.
Adobe Senior Product Manager Todd Greenbaum said a quick access is key to the success of Everywhere TV and he thinks Adobe proved this during the summer by providing an easy log in experience for viewers.
In addition to login backup, which gives users a way to log in even if the provider's login page fails, Adobe has created a free preview option for folks who can't remember their service provider login and passwords. The company has also developed native apps for which can be used for any Web-based devices, essentially spreading the service to any device people use to consume video content.
"This means smart TVs, Roku boxes, other game consoles -- it's going to be limitless thanks to Pass," Greenbaum said.