Jildy, the iPhone app that organizes your friends list, is promising a better status browsing experience that will take users less than a minute.
The app's update announced today means it can now push the statuses it thinks is most relevant to you -- based on the keywords you choose and the group of friends you want to hear from -- to the top of your reading list.
With this update, the Palo Alto, Calif.-based company -- formed by some former employees of Wowd, a company bought by Facebook last year for its real-time search technology -- has cleaned up its original app and added more functionality, CEO Mark Drummond said.
The app has always been able to automatically group friends into clusters based on the relationships between them. This way, your Facebook friends can be viewed by your family members, or people you were friends with from college or high school, without needing you to put them in the groups.
Backed by prominent Silicon Valley venture capital firm Draper Fisher Jurvetson and KPG Ventures, Jildy developed its technology based on a set of patents that cover social search -- an area of interest that is heating up in Silicon Valley.
Jildy said its new features makes the everflowing Facebook newsfeed more manageable with a visual take on organization. Friends who are active status updaters have larger photos on the Jildy grid, so users can tap on them to see what their most talkative friends are saying. The app also provides a keyword search, trending topics and push notification.