What do Steve Martin, Salman Rushdie, and Nascar all have in common? A new special feature on their Twitter accounts that lets followers decide whether to see their tweet conversations.
Twitter announced today that on certain verified accounts of well-known musicians, actors, athletes, and brands, users can decide whether to see back-and-forth exchanges. The way it works is by clicking "all" above the Tweets timeline on the user's profile page to see full conversations or by clicking "no replies" to see only original tweets.
There is a hitch, however. In order to see whole conversations, users must be following both the account author and the person engaging in a conversation with them.