Rovio has added a new feature to Angry Birds on Facebook that could see the game crop up in more places across the Web.
Dubbed Share & Play, the initiative allows players to embed an Angry Birds level into another person's Facebook Timeline, a blog, or Web page. Those who come across the embedded title will be able to play the game instantly on the respective page without ever needing to install the game. In addition, users won't need to be logged into Facebook to play the title, even though it's shared via the social network.
The launch of Share & Play comes a few days after Rovio announced that the latest installment in its franchise, Angry Birds Space, hit 50 million downloads in just 35 days. The company claims that the title's success so far has made it the "fastest-growing mobile game" ever released.
"We extend our deepest gratitude to all fans of Angry Birds everywhere," the company wrote in a blog post this week. "While numbers like this certainly say something about the popularity of Angry Birds, for us the main goal is to keep creating fun new experiences that everybody can enjoy!"
Angry Birds' Share & Play feature is available now. To share a level, users need only to click the "embed" button in the game and paste the HTML code into their desired location.