What is TV's new best friend? The tablet.
Eighty-five percent of U.S. tablet owners fiddle around on their tablet while watching TV, according to a new report by marketing research company Forrester.
"Analysts and press have paid much attention to the cannibalistic relationship of tablets and PCs," one of the report's authors, Sarah Rotman, wrote in a blog post today, "but there's another screen whose relationship to the TV is worth considering."
"As much as Samsung and others have promoted 'Smart TVs,'" Rotman writes, "the reality is that consumers with tablets think their tablets are even smarter."
Thirty-two percent of tablet owners say they won't buy a small TV even though they're watching more online video overall. "Consumers are using tablets as personal TVs where they had none before," Rotman writes.
A similar report by Nielsen came out last week, which showed 30 percent of users total tablet time is spent while watching TV.