Facebook is under fire once again for lack of women in its leadership. The FACE IT Campaign launched today to draw attention to the fact that as the world's largest social network readies itself to go public, after announcing a $5 billion IPO in February, its board consists only of white men.
"We believe that this board of white men should include women of all colors," states the FACE IT Campaign's mission. "Because Facebook should go public with a board that reflects its own mission--to make the world more open and connected."
Facebook's board has seven white men, including founder and CEO Mark Zuckerberg, former White House Chief of Staff Erskine Bowles, Netflix CEO Reed Hastings, venture capitalist Marc Andreessen, Jim Breyer of Accel Partners, The Washington Post Company CEO Donald E. Graham, and Peter Thiel of Founders Fund.
Of Facebook's 845 million monthly active users the majority are women, according to a ZDNet article about the FACE IT Campaign. Representatives of the campaign say that having female board members would help business by ramping up revenue for Facebook via advertising and show that the social networking site could be a leader in setting precedent on gender equality.
In a New Yorker article from last July about Facebook COO Sheryl Sandberg -- one of the most powerful women in tech -- Zuckerberg spoke about why Facebook's board has no women. "We have a very small board," he told the New Yorker. "I'm going to find people who are helpful, and I don't particularly care what gender they are or what company they are. I'm not filling the board with check boxes."
This is the second time in the past couple of months that Facebook has been targeted for male exclusivity. The California State Teachers' Retirement System, the second-largest pension fund in the U.S., publicly announced in February that the social network should add women to its board.
Facebook did not immediately respond to request for comment.