ICANN has started to accept applications for new generic top-level domains, which will include words for brands and non-Latin characters.
The organization said that the move "could trigger a dramatic expansion of the Internet" in a statement yesterday to mark today's launch.
"Starting today, ICANN begins accepting applications for new generic top-level domains (gTLDs)," said the statement. "The world of .com, .gov, .org and 19 other gTLDs will soon be expanded to include all types of words in many different languages."
Read more of "ICANN opens generic domain application process" at ZDNet UK.