Sometimes blogging about startups makes the blogger want to start one.
Marshall Kirkpatrick, a tech writer with ReadWriteWeb whose work is often cited by other outlets, is setting out to turn his ability to sort through the noise on the Web into a product and company called Plexus Engine.
Kirkpatrick describes Plexus Engine as an application and tool to help customers discover key information before their competitors do. His target customers are those in marketing and public relations firms.
He's been trying it out with a handful of trial customers and plans to launch officially in three months.
Kirkpatrick isn't disclosing who's funding the business. But, hey, at least he's not becoming a VC.