Netflix, the Web's star movie rental service, got some of its first bad reviews this week after announcing a 60 percent price hike for its DVD-and-streaming plans.
Long an Internet darling for its innovative subscription model, user ease, and profitability, Netflix is being grilled by consumers this week following news that, come September, it will no longer offer users the ability to access both streaming video and by-mail DVDs for $9.99 a month. Instead, Netflix is splitting each distribution mode into separate subscription plans, each costing $7.99 per month. To receive both, subscribers must pay $15.98.
Customers flipped, taking to the Web to express their anger. A CNET poll, as of late Friday morning, showed that 55 percent of the more than 24,714 respondents indicated they would cancel their Netflix subscription if managers don't change their mind about the price increase.
But a reversal of the price hike doesn't look very likely. "These are our prices," Netflix spokesman Steve Swasey said when asked whether Netflix might change its mind or reduce the amount of the price increase.
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