These days, if you're really interested in winning, you have to rule the Web.
This is something that Charlie Sheen, the rather visible star of the CBS sitcom "Two And a Half Men," seems to have grasped. Even though some question his motivations and even his health.
Earlier this week, Sheen took his mantra of success to Twitter, where he instantly became a prime Twitteratus. He managed to secure hundreds of thousands of followers in just a day. At the time of writing, he is almost up to 2 million.
For Sheen, though, this was just the beginning. Last night, he ventured into another web medium, livestream TV.
Using Twitter as his advertising medium, Sheen announced the debut of "Sheen's Korner," a 50-minute Ustream show that will become a regular event--if you, the people, want it to be. (I have embedded the whole thing below, just in case you had a very early night.)
He tweeted an explanation for this new Web venture and used excellent lawyerly logic: "(2-5) My lawyers asked that I stop talking with the press. so, if it's just me, how upset could they possibly be? #Sheen's-Korner."
Sheen explained that his live broadcasting stance is very simple: "You're either in Sheen's Korner or with the trolls."
And if you're in his Korner, you experience something loosely associated with a talk show. It's rambling, it's full of Sheen's friends and associates, and it was reportedly watched, at its height, by 115,000 people.
There are some who will believe that Sheen is taking to the Web in such an aggressive and pulsating manner because this is the only place he can currently make money. Perhaps he believes he can secure the same $10,000 per tweet that is allegedly commanded by such Twitter goddesses as Kim Kardashian.
Just by posting one Twitpic last week--in which he held a bottle of chocolate milk from Broguiere's Farm Fresh Dairy in Montebello, Calif.-- reportedly caused the dairy to be swamped with inquiries for its no doubt fine product.
Those who get sanctimonious first and ask questions later will rail that all of this Web activity, taking Sheen from star to meme, is merely a sad exposition of one man's troubled life.
Perhaps, though, however troubled he might be, Sheen is also laughing at us and at what we might find amusing, fascinating, or merely great entertainment.