Facebook CEO Mark Zuckerberg called a high-profile press conference Wednesday to unveil major changes to the massive social network's much-maligned member privacy controls.
But Facebook certainly wasn't the only tech company whose business practices were called into question this week: The feds are looking into Apple's hold on digital music. And politicians are pressing Google about data collection practices related to its Street View service.
Dominating the news, however, was arguably the Facebook about-face. The centerpiece of the new, simpler privacy controls include a single page for setting Facebook information visible to just friends, friends of friends, or the Web at large. It sliced the number of settings from 50 to about 15 and consolidating seven pages of choices into three pages. A post on the Facebook blog details the changes in full or see our instructions on changing your settings.
The new controls, which Zuckerberg said will be rolling out "over the next few days or weeks" might quell some of the fears members have had about how the company handles the vast amount of personal data stored on its servers.
But Facebook's sharpest critics say the they don't go far enough. The activist privacy groups maintain that the standard is "opt-in," instead of "opt-out" and argue that more regulation is necessary.
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