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October 13, 2009 6:05 PM PDT

Steve Jobs bests Zuckerberg on teens' fave list

by Steven Musil
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Steve Jobs is a hit with teens--even bigger than Oprah or the Olsen twins.

The Apple co-founder and CEO is the most admired entrepreneur among teenagers, according to the results of a survey released Tuesday by Junior Achievement, an organization that educates students on matters related to future employment.

Being "funnest" apparently has little to do with Apple CEO Steve Jobs' popularity.

(Credit: James Martin/CNET)

Of 1,000 teens queried, Jobs garnered 35 percent of the vote, beating out a list of celebrities that included Oprah Winfrey (25 percent), skateboarder Tony Hawk (16 percent), and Facebook co-founder and CEO Mark Zuckerberg (10 percent). Rounding out the list were Mary-Kate and Ashley Olsen with 7 percent and fashion model Kimora Lee Simmons with 4 percent.

Of those who chose Jobs, 61 percent selected the iPod god because he "made a difference in/improved people's lives or made the world a better place." An overwhelming 85 percent who selected Winfrey cited the same reason.

Another 33 percent chose Jobs because of his "success in multiple fields," presumably his success at Apple and animation studio Pixar.

Apparently, wealth and fame played a minimal role for the 12- to 17-year-olds polled, garnering just 4 percent for Jobs and 3 percent for Winfrey.

"We live in a celebrity-obsessed culture, so it's no surprise that teens admire famous entrepreneurs like Steve Jobs and Oprah Winfrey, who have built brands around their personas as well as around their products," Jack Kosakowski, president of Junior Achievement USA, said in a statement.

However, what is surprising is that Zuckerberg rated so low. One would think his popularity with the teens would parallel the explosive growth of his social network. Perhaps Facebook's popularity with baby boomers is keeping kids on MySpace, which begs the question: how would Rupert Murdoch have scored if he had been included?

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers. E-mail Steven.
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by lkrupp October 13, 2009 6:30 PM PDT
I just want to know where Ballmer and Gates placed. Oh and Larry Ellison too.
Reply to this comment
by Splashes October 13, 2009 9:31 PM PDT
Um . . .
by shellcodes_coder October 13, 2009 6:31 PM PDT
oh Steve Jobs-the god father of tax. Just wondering how he's gonna cry after the release of Windows 7 because that's gonna KO crapple
Reply to this comment
by rwm72 October 13, 2009 6:43 PM PDT
Please, spare me. Windows 7 just brings MS back into the game... where they should have been in 2005... or 2001 if you want to be really harsh. Welcome to the 21st century Microsoft. Glad you could join us... only 9 years late. Still, better late than never. Windows 7 could and should be great for non-Apple users, and blur the lines between the two OSs. Something MS have spent at least 9 years and $9+ billion on achieving.
by Gold_Storm_Mac October 13, 2009 7:17 PM PDT
win 7 is not superior to os x. it just closes the gap between the two oses. many non-biased people still agree sl is better but by a smaller margin (Walt Mossberg). anyways this has to do with his popularity among teens, article is not about windows
by Spartan_458 October 13, 2009 8:03 PM PDT
Walt Mossberg has to be the MOST biased reviewer I've seen. Do you see the way he raves over everything Apple and hates nearly everything else?
by WinNoMo October 14, 2009 7:30 AM PDT
Uh oh, looks like someone is showing their ignorance again:

http://brainstormtech.blogs.fortune.cnn.com/2009/10/13/will-windows-7-boost-apple-sales/
by t8 October 13, 2009 6:34 PM PDT
Where is Bill Gates. I guess he is a has been.
Reply to this comment
by JavaMan09 October 13, 2009 6:40 PM PDT
Bill Gates? Most teen that probably responded to this survey don't know Gates isn't pres. of Microsoft anymore, so they equate Gates to Microsoft to Vista. Still wondering where Gates is?
by bonesbautista October 13, 2009 10:17 PM PDT
He's working on the next generation, you doofus. Contributing billions on child care and social services facilities around the world through grants from the Gates Foundation.
by t8 October 14, 2009 2:38 PM PDT
Hey if you had billions you couldn't spend, why not give it away. After all you only end up paying tax on that which sits in your bank account. Giving it away also gains you something you didn't have before. Respect and notoriety.

But can money buy anything, even respect?
If his contributions are genuinely to help those in need, then respect is due, no doubt about that.

I can't judge, because I do not know his motives, but I don't automatically give respect because someone contributes dollars. Donations are sometimes made for a selfish outcome. After all if you have all the cars and houses you need, then why not buy respect and other things and get your face on the front of Time Magazine in the process.

A good donation is one that is not only a sacrifice but is done without publicity. This means that the person's motive is to help only. Of course you never hear about these ones.
by t8 October 13, 2009 6:49 PM PDT
Bill Gates genius was the ability to make people use low grade software.
Steve's genius is his creativity and excellence.
Bill made more money, but Steve outmanoeuvred Bill by being innovative and repeating his success on more than one front..
Reply to this comment
by Super2online October 13, 2009 7:02 PM PDT
t8's genius is - trying to figure out who the geniuses were that ran away with his.
by t8 October 13, 2009 7:24 PM PDT
Ha ha ha. You are a comedic genius Super2online.
by Spartan_458 October 13, 2009 8:03 PM PDT
And guess who was more successful?

Oh yeah. Bill Gates.
by Peter Bonte October 14, 2009 3:23 AM PDT
Only because the Pepsi guy kicked Jobs out.
After that Microsoft became dominant and Steve Jobs founded Next, bought Pixar and conquered Disney and Apple. Now Bill Gates has backed out en Jobs is back in, high tech is becoming mobile and we'll see who will win this one.
by VaxVms October 14, 2009 3:23 AM PDT
What's your measure of 'success'? Being remembered for running the worlds worst software company? Or for the many illegal business practices he has been fined for (as CEO) maybe?
... or let me guess, making loads of dosh by threatening people. Inspiring...
Presumable by your standards Adolf HItler is up there with your 'most admired'.
by t8 October 14, 2009 2:27 PM PDT
Gates had success with the OS and Office. Everything else bombed.

Jobs has a string of successes and diverse ones too.
I think he will be the one remembered in history books for innovation and Gates will be remembered as a ruthless business man.
by cvaldes1831 October 13, 2009 6:54 PM PDT
Let's give the JA kids some credit.

Perhaps they understand that Bill Gates was a spoiled brat, er, I mean privileged youth. The fact that his parents were part of a powerful Seattle banking clan doesn't mean anything. Nor does the fact that he attended one of the nation's most prestigious prep schools and that Mamma Gates was good pals with someone on the IBM board. The same board that eventually chose to use Billy's operating system (PC-DOS/MS-DOS) for its fledgling IBM PC; the same operating system that mama and papa Gates bought for Billy boy.

Yeah, some entrepreneur.

Bill Gates should however go down in history as one of the most ruthless businessmen ever to walk this planet. Whatever advantages he had (earned or unearned) he leveraged to the hilt. Very canny, very dangerous.

But he did get help from mom and dad. Networking really does help.
Reply to this comment
by Super2online October 13, 2009 7:13 PM PDT
Wow, you appear to be a tad on the jealous side today. Maybe you need to sit down at the table with a tall glass of milk and sugar cookies for a while and think some nice thoughts about others. Then come back and talk to use when it's dissipated.
by cvaldes1831 October 13, 2009 7:28 PM PDT
Nah, I'm not jealous of Gates.

Plus, I haven't been able to handle much lactose for decades. If anything, I'm venting my some of my frustration as a MSFT shareholder. Gates returned shareholder value. Ballmer doesn't. Ballmer should be removed by the board and replaced with someone who can execute the company's business plan.
by bwrobertson2 October 14, 2009 6:38 AM PDT
The reality is MS is a mature business. Ballmer's options are limited when it comes to increasing value for MS shareholders.

From several years ago..."Microsoft is Dead"
http://www.paulgraham.com/microsoft.html
by ittesi259 October 14, 2009 7:57 AM PDT
Ok so whats your point, yes MS bought through acquisitions major parts of the OS....so do tons of other companies...thats the very definition of entrepreneur...you are confusing it with innovator (and I'll admit MS has even done some of that too).

You're really gonna slam someone because his parents were rich? Wow...that shameless....]

Now...since someone just has to do it.....OMG STEVE JOBS IS GOD ALL HAIL STEVE!!!

Now that the over the top fanboy exclamation is out of the way can we PLEASE go back on topic. I must ask....who cares what teenagers think about Steve Jobs, Bill Gates, or Oprah....
by PandaSage1221 October 13, 2009 7:08 PM PDT
But.. 35% still isn't that high. I didn't even think teens knew who Steve Jobs was.

And I think this: "Another 33 percent chose Jobs because of his "success in multiple fields," presumably his success at Apple and animation studio Pixar" is maybe a little off. I didn't even know he was with Pixar until, like, a couple weeks ago when I read his wikipedia article. Probably cuz I was a kid myself, then... which would make the teens now.. very young kids then. I would imagine when they say multiple fields, they mean ipods and iphones and macs.
Reply to this comment
by ittesi259 October 14, 2009 7:58 AM PDT
He's not only with Pixar....he practically owns it....he also sits on Disney's board of directors because of Pixar.
by CrashPad63 October 14, 2009 11:41 AM PDT
Jobs sold Pixar to Disney, Jobs sits on that board as part of his payment for Pixar from Disney. And you want to talk ruthless business, look at ex-employees of Apple and their feelings on the matter. Jobs being an asshat is legendary. You koolaid drinkers need to put the glass down and walk away before you get hurt.
by Gold_Storm_Mac October 13, 2009 7:14 PM PDT
kind of surprising. i didn't know teens liked geeky people.
Reply to this comment
by AppleSuxLeo October 13, 2009 7:17 PM PDT
Ask him why Sow-Jobs Leopard sucks so bad...and rub it in that ANDROID will make the iPhone irrelevant.
Reply to this comment
by Perry_Clease October 13, 2009 8:05 PM PDT
Your post is an indication that not all teenagers, think that Steve Jobs is their "fave."
by VaxVms October 14, 2009 3:18 AM PDT
Earth calling newb... earth calling new !
by bakedpatato October 13, 2009 7:21 PM PDT
I refuse to idolize someone who robbed his business partner.
Reply to this comment
by mkgmkg3 October 13, 2009 9:25 PM PDT
Does someone at cNet just go out and find the oddest group of people they can find to post non-relevant, incoherent off topic rants every time they write about Apple or Jobs?
Seriously, if your going to make a comment like the one above, shouldn't you back it up with some sort of facts?
by mister scoop October 13, 2009 8:59 PM PDT
Too bad cnet doesn't pull many feeds from the Wall Street Journal. Here is some pertinent information:

"The first point to understand is the role of Al Gore, who is a member of the Apple board and perhaps the leading supporter of President Obama's cap-and-tax anticarbon legislation. Mr. Gore has also invested in renewable energy technologies that could make him even richer than he already is if new climate rules make renewables more competitive with carbon energy.

Meanwhile, Apple's Chief Operating Officer Tim Cook happens to sit on the board of . . . Nike. We're told that Nike CEO Mike Parker didn't discuss the Chamber move with his full board of directors before it was announced, and Nike didn't return our phone call asking for comment. In any case, we doubt it's an accident that Nike and Apple acted against the Chamber at the same time?and just when Democrats are trying to build new momentum for cap and trade in the Senate. "
Reply to this comment
by mkgmkg3 October 13, 2009 9:13 PM PDT
What exactly does this have to do with the article?
by myles taylor October 13, 2009 9:30 PM PDT
1000 doesn't seem like a very large survey. I'd like to see a larger pool before I say this is an actual trend. Also it needs to be from a larger spread around the country.

I think the reason that Mark Zuckerberg scores so low in spite of the popularity of facebook is that hardly anyone knows who he is. I barely do or care. Twitter is insanely popular (I still don't get why) and I have no idea who founded it. Steve Jobs is more than just a CEO; he's a public image for Apple. Mark lacks any kind of personal touch.
Reply to this comment
by DownUnderOz October 14, 2009 1:27 AM PDT
Mmmmmmm? Teens understand what an entrepreneur is... Just that notion makes me think that this is a load of .....

Tony Hawk - Sports brand, teen boys would see this.
Branson - aka Virgin Records, Phone & Airline Brand would be high up on the list.
Paris Hilton - gee she would be well up on the list. She sell just about every image a teen loves.
Reply to this comment
by ittesi259 October 14, 2009 8:01 AM PDT
Except the fact that Virgin Records has closed almost all their stores....Virgin Mobile is nowhere around the LA area and I thought Virgin Airlines was folded and sold.
by VaxVms October 14, 2009 3:13 AM PDT
The article doesn't mention whether these were the only names to choose from, which kind of makes a huge difference. Also, who were the 'teens' surveyed?
-had to laugh at some of the rants above though. Seems that teens can recognise who's bringing them a good deal, but small children still cannot. I mean, what the hell would Bill Gates be doing on a list of acheivers? Bill Gates biggest acheivement in life (that mommy and daddy didn't buy for him) was finding a way to rob the computer illiterate for years through a mixture of bribing suppliers, threatening manufacturers and developers into exclusively supplying their products. effectively removing choice from the 'consumer'. Now he's seen the iceberg he's off. Mark my words though, people don't change. A quick bit of easy publicity involving throwing a few million at a worthy cause (no doubt he can write it off against tax) is enough to perpetuate the myth of Gates as some kind of business visionary.
Those of us who have worked in the industry (I'm a Java developer) almost from the start understand exactly what Apple has given the pc world, and it's pretty much everything of value. If it wasn't for Apple these ranting fanboys would still be using WindowsME. I don't use a mac myself, but I'm technically aware enough to see that Apple products are still top of the pile (all of our chief developers use MacBooks now), and that the iPod and iPhone are business phenomonens that came from nowhere. Also if you spend 10 mins looking at Jobs background you'll find a hell of a story. Love him or hate him, everyone with a brain respects him. To talk about Gates (or god forbid the monkey-boy he left in charge of the sinking ship) in the same context as Jobs just shows a lack of knowledge. Hopefully Google can help you here, though sounds like some of the views above may have been formed using 'Bling' instead ;-))
Reply to this comment
by sanenazok October 14, 2009 6:02 AM PDT
Uhm, because of Apple, MS dropped Windows ME? Oh OK. In reality, WinMe was a placeholder since game developers were not ready with games on the NT kernel as was originally planned (i.e. a single version of Win2k). Rather than force home users into a platform where many things would not work, MS released a placeholder OS that was around for maybe 18 months. What was Apple selling at that time? OS 9, which I think everyone agrees was much worse than Me. Heck, there's a good reason why Apple ditched it completely. While OS X is now a stable system, the first one or two iterations were slow, incompatible, and generally useless. I think 10.2 Jaguar was the first useable one, and it came out a whole year after Win XP. Find one person who'll complain about WinXP. So you tell me who's the leader in OS development?

I don't see what's so enthralling about Jobs' bio. He got into computers like everyone else who founded West-coast computer companies (there were hundreds or thousands that failed) - through hobbyist circles. There he met someone who actually took college-level courses and knew circuit design (Woz) and they put their computers together after doing some odd jobs at Atari.
by DownUnderOz October 14, 2009 6:02 AM PDT
Oh Dear... when apple was about to go under with no cash, zero, zip - it was Microsoft who save them with a $150 million investment in non-voting Apple stock - that save their neck... yep folks thanks to Bill Bling!
http://www.apple.com/ca/press/1997/08/AppleMicrosoft.html

Macworld Boston 1997-The Microsoft Deal
http://www.youtube.com/watch?v=WxOp5mBY9IY
by stickfu October 14, 2009 3:32 PM PDT
Regarding that "bailout" I think this makes way more sense ....

http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/592FE887-5CA1-4F30-BD62-407362B533B9.html
by sanenazok October 14, 2009 5:49 AM PDT
I don't know about you, but since I don't sell jeans I could not care less what teens "think." Oh what a surprise that someone from the fashion industry got the award, how very cool. Teens will recognize names that are constantly in the media spotlight - i.e. overexposed media w*ores who also buy a lot of advertising.
Reply to this comment
by darkebinary October 14, 2009 6:52 AM PDT
While I like the Apple products that I own I would never refer to Jobs as someone who "made a difference in/improved people's lives or made the world a better place." I don't know anyone who would die without their iPod. If the iPod made a "difference in your life" you should seriously get out a little more. Oprah (whom I don't agree with on most things) has done a lot more in that regard.
Reply to this comment
by VaxVms October 14, 2009 7:34 AM PDT
@sanenazok 'MS released a placeholder OS that was around for maybe 18 months.' ... please, listen to yourself. My point isn't whether or not WIndowsME was great or sh*t (I've never even used it). My point was that Apple tend to disrupt the market whereas MS take a more shall we say 'supplier friendly' approach and only react when they have to. Remember in 1984 apple pretty much released the desktop metaphore still in use today. MS on the other hand released Dos version 4 for their customers.

Do you really think they would have ditched Visa if OSX wasn't around to compare it to? (as practically every review did).

@DownUnderOz 'Oh Dear... when apple was about to go under with no cash, zero, zip - it was Microsoft who save them with a $150 million investment in non-voting Apple stock - that save their neck... yep folks thanks to Bill Bling!'...
What? I'm talking about who gives consumers the best deal - not about whether MS love apple or Bill loves Steve or vice versa. Also, fyi apple have been in this situation before, but clearly have far too much brand value and installed customer base to disappear without the brand being bought. Don't believe what you read in the press release, it's embarrassing for everyone.
Reply to this comment
by sanenazok October 14, 2009 7:58 AM PDT
You're right about Apple popularizing the desktop methaphor used by ALL systems today and I'm sure we're all grateful. But, let's see what happened after 1984? Apple went from being dominant in home computing and education (at least quite frankly also dominant in small and mid-size businesses) to now a tiny marketshare, so who's got the right strategy? Vista was a technological advance that software and hardware makers weren't ready for. MS is ditching it not because of OS X, but because it's time to sell more of Windows. Granted 7 is an improvement in itself, but it's hardly prompted by OS X. Having actually used Windows and OS 7-X I can tell you, the differences are minimal, especially in performance and stability. Today's market share of the systems reflects that.
by cbscowards October 14, 2009 9:16 AM PDT
Let there be absolutely no doubt: Windows ME was not "great". I bought a Dell PC that had it preloaded and it would regularly lock up. I could not use it for more than an hour or two without a forced reboot.

When XP came out I paid the upgrade price for it and that PC is still running to this day. Stabilty problems disappeared.
by DownUnderOz October 14, 2009 8:04 PM PDT
@VaxVms "Don't believe what you read in the press release, it's embarrassing for everyone. "

- Mmmmmm? The PR was from Apple - http://www.apple.com/ca/press/1997/08/AppleMicrosoft.html work that one out?

- Agree with the others, apple OS market is around 8%-9% and has not changes after all these years, apple for some reason is stuck.

- Next, apple makes all its cash from music, so today its more of a MUSIC SHOP.

- Last but sorry, your "desktop metaphore" image cames from BIG BLUE not apple, apple folk like to think they started these trends but no its a sad applfite delusion.
by VaxVms October 14, 2009 7:38 AM PDT
@sanenazok 'I don't know about you, but since I don't sell jeans I could not care less what teens "think.'

You care enough to post multiple comments on an article titled 'Steve Jobs bests Zuckerberg on teens' fave list'... which bit did you not understand? Or is it a quite day in Redmond?
Reply to this comment
by sanenazok October 14, 2009 7:52 AM PDT
At one point CNet ran advertising that all it had was tech news, no fashion, no weather. I gotta comment on these articles to bring some sense to the forums.
by VaxVms October 14, 2009 8:18 AM PDT
@ sanenazok 'Find one person who'll complain about WinXP. So you tell me who's the leader in OS development?'

...you are joking right? It isn't even internet compatible for chr*st sake. MS have never quite managed to get a handle on this 'internet' thing and even in 2009 their 'customers' are quite happy to install, constantly update and manage third party (anti-virus) software just to protect the os. Oh, and please don't trot out the standard MS line 'virus/malware writers only target MS because we are so successful'. If that's the case how come the *nix/like systems that run the vast majority of the internet are never affected... strange isn't it. As a company we run all MS os inside VirtrualBox for this reason. Truth is they are still pushing a '90's os in 2009. So in answer to your question: every person I know who's uses XP and at least one other os always rip XP to pieces (annoying popups, rubbish search functions, not internet compatible etc etc etc). Outside of work, obviously many of friends have XP on their computers at home. The only other os most of them have used will have been other versions of windows - guess what, they all think it's great.
I'm sure a flint seems great for lighting fires unless you've used a lighter before.
Reply to this comment
by sanenazok October 14, 2009 9:37 AM PDT
I don't understand how XP is not "internet compatible." The rest of your comments are reports of your friend's experiences, which are not that useful. What I meant is fine one person WHO MATTERS who'll complain about XP. There are exploits for *nix systems just like there are for Windows. Heck, there are more security patches for *nix systems than for Windows. A few weeks ago I had to patch a bunch of linux based ddwrt routers at work since there was a major security hole discovered. Nothing is 100% secure. Quite frankly I think all modern OS's are interchangeable - they all use the same interface paradigms, all are about the same level of stability. The only difference is in the software that can be run on the systems and Windows is the clear winner there.
by VaxVms October 14, 2009 8:23 AM PDT
@ sanenazok 'Vista was a technological advance that software and hardware makers weren't ready for'

...at least I leave this forum with a smile on my face ...you are a comedy genius!
Reply to this comment
by sanenazok October 14, 2009 9:39 AM PDT
Check out the lawsuit over Intel video hardware: http://www.engadget.com/2008/02/28/microsoft-lowered-vista-requirements-to-help-intel-sell-incompat/

2008 or 2009 computers have no problem running Vista.
by prjayne October 19, 2009 4:47 AM PDT
Hi, a note from a Virgin Mobile employee -- It's true, Virgin/Branson did sell the few remaining Virgin Megastores but Virgin Mobile is alive and well...we're a national network and our products are sold in Wal-Mart, Target, Best Buy, RadioShack, CVS, etc as well as thousands of small wireless stores. As for Virgin Records, it is still in biz and Virgin Atlantic [international] and Virgin America [domestic] are flying! Then there's Virgin Money...Virgin Health...
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