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October 6, 2009 10:50 PM PDT

Amazon goes global with new Kindle

by Steven Musil
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Amazon's Kindle.

(Credit: Amazon)

Amazon announced late Tuesday that it was introducing a new version of its Kindle e-book reader that can wirelessly download books in the United States and more than 100 countries.

The new device, which is expected to ship on October 19, is physically similar to the previous Kindle with a six-inch display. However, the new e-reader will be capable of downloading books and periodicals via wireless networks belonging to AT&T and its international partners.

"We have millions of customers in countries all over the world who read English-language books," Amazon.com Founder and CEO Jeff Bezos said in a statement. "Kindle enables these customers to think of a book and download it wirelessly in less than 60 seconds."

The online retailer also announced that it would cut the price of its U.S. Kindle by $40 to $259, bringing it more in line with Sony's Reader Pocket Edition, which sells for $199. The price cut is the second for Amazon's e-reader in four months: in July, the price of the Kindle 2 dropped from $359 to $299. Amazon also sells a larger version called the Kindle DX for $489.

The Seattle-based e-tailer said international customers will have access to about 220,000 book titles at its Kindle Store compared with the 350,000 titles available to U.S. customers. Publishers involved with the store include Simon & Schuster, HarperCollins, Lonely Planet, Harlequin, Penguin, Bloomsbury, and Hachette.

With the announcements, Amazon is attempting to position itself for a boom in e-reader sales that Forrester Research expects in the U.S. over the next few years. In a report to be released Wednesday, Forrester Research raised its 2009 forecast for e-reader sales in the United States to 3 million units from its previous prediction of 2 million sales. Forrester Research also expects Amazon's Kindle to command about 60 percent of the e-reader market in 2009, compared with 35 percent for Sony's Reader.

"This holiday season, eReaders will be one category that's a breakout success," Forrester analyst Sarah Rotman Epps said in the report. "Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption of eReader devices in 2009."

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers. E-mail Steven.
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Add a Comment (Log in or register) Showing 1 of 2 pages (41 Comments)
by MyRightEye October 6, 2009 11:35 PM PDT
I'll wait for the Apple tablet before deciding to buy a Kindle.
Reply to this comment
by Chameleon81 October 7, 2009 12:06 AM PDT
It will cost at least 700 dollars in my opinion.
by solitare_pax October 7, 2009 2:18 AM PDT
Odds are, the Apple tablet will have color - the Kindle is greyscale only because of the e-ink tech.

In any case, with price drops like this, it proves once again that it doesn't pay to become an 'early adopter'.
by make_or_break October 7, 2009 5:38 AM PDT
@solitaire_pax,
Re: early adopter comment...so what else is new? It's typically that way with the vast majority of tech. It's only a question of whether you want to deprive yourself of the benefits (if there really are any) while you're waiting to get off the sidelines.
by catch23 October 7, 2009 6:15 AM PDT
Why should I wait year after year on Apple rumors when if I want a tablet, very good ones have been out for years?
I fair to understand why people bend themselves to technology, instead of buying technology that works the way they want.
Especially over a logo.
by laremiller October 6, 2009 11:54 PM PDT
Still much too costly to fit in my budget.
Reply to this comment
by forever4now October 7, 2009 12:37 AM PDT
Since the Kindle already runs Linux, Amazon should go all of the way & run Android. This would transform it, from a great eReader, to a great eReader/app platform.

Certainly, not all of the Android apps would be appropriate, for an e-Ink display (e.g. video), but things like:

1. listening to music (there's already an Amazon Music app!),
2. browsing the web (using Fast Flip would be cool!),
3. reading/writing email, IMs, SMS, blogs, etc.,
4. viewing/editing docs (with Google Apps, Zoho, Quickoffice, DocumentsToGo, etc.),
5. viewing maps,

would be great!
Reply to this comment
by Kirkaiya October 7, 2009 1:35 AM PDT
While I look forward to the day that I can carry a single ebook that holds multiple books, magazines, newspapers, etc., and is easy on the eyes, I'm very leery of buying a Kindle, after seeing that Amazon has "remote delete" capability (even if they've promised to not use it often). I also don't like that the Kindle doesn't handle very many file formats without conversion, or the keyboard taking up so much space on it. The biggest thing holding me back right now is knowing that content can be remote-wiped, and probably remotely monitored. If I buy a book, I want to *own* that book, and I want to know that nobody - not Amazon, not Barnes & Noble (if they're reader is the same, I don't know), not our government, can spy on what I'm reading and remotely delete content.

Hopefully, a future ebook or reader device will be offered by somebody that protects a basic right to privacy (whether that right is explicit or not).
Reply to this comment
by svgtom October 7, 2009 9:06 AM PDT
@Kirkaiya "The biggest thing holding me back right now is knowing that content can be remote-wiped, and probably remotely monitored. If I buy a book, I want to *own* that book, and I want to know that nobody - not Amazon, not Barnes & Noble (if they're reader is the same, I don't know), not our government, can spy on what I'm reading and remotely delete content."

Trust me, no one is spying on you. People need to stop being so paranoid. FWIW, Amazon keeps a history of every purchase you've ever made from them. Is that spying? As far as remotely deleting content, Amazon has promised not to do it again and so far has kept their word. Since the 1984 debacle, there have been a number of other pirated books removed from the Kindle store. People who purchased those books no longer have the option of re-downloading them, however they were refunded the purchase price and the original copy was not deleted from their Kindles. If you are so concerned about retaining the books you've purchased, just back them up someplace which is what you should do anyway with a device that uses digital files.
by magicmaster October 7, 2009 9:33 AM PDT
@svgtom

Apparently your attempt to downplay the damage Amazon has caused to e-book holders failed. Remember that Amazon has yet to implement any measures that prevents Amazon from deleting holders' e-books without permission. If they want to fulfill their promise, do something about it. Unless they have done so, I will refrain from purchasing kindle.
by Kirkaiya October 7, 2009 7:37 PM PDT
@svgtom "Trust me, no one is spying on you."

I doubt you can actually say that with any assurance. Five years ago, the President of the United States assured us all that there was no wiretapping of American citizens going on, and that turned out to be false - but I should take the word of someone on an anonymous forum here that Amazon has no way to determine what files are on your Kindle? If you know for a fact that they don't have the technical ability - then that's great. If the technical capability *does* exist, however, well we know what happened when AT&T was pressured into effectively spying on phone-calls for the government: they did it.

I don't think it's paranoia when Amazon has a demonstrated technical ability to determine what's on your device, the ability to delete it, and the will to do so (even if they now promise not to do it again). Generally, whenever the technical ability to do something with information arises, governments eventually use that ability. The FBI's "carnivore" program comes to mind... and while I am confident that you're correct that "nobody is spying" on me right - that's not really the point. Giving corporations and our Federal government increasing amounts of information that used to be private, and in a way that it can be aggregated and used, is increasing their power.

As for Amazon's record of my purchases - well, duh, of course. However, if I add my own content to the kindle (say, ebooks or other documents I've gotten elsewhere), does Amazon have the technical ability to upload those files to their servers over the 2-way 3G connection? I don't know - and I bet you don't know either. For now, I'm content to use paper books, and to buy most of them at the giant bookstore in a nearby mall (I live in Bangkok, so until the Kindle is really international, it's not much use to me anyway).
by October 7, 2009 2:01 AM PDT
Are Kindle users in those countries where AT&T "partners" are located going to be paying roaming data fees for this access? Or just local fees for data access?

I still don't get why this thing doesn't have WiFi in it. That more than makes up for all the advantages it has as an ebook platform compared to other, multipurpose devices like the iPhone (which has 3G and Wifi).
Reply to this comment
by dcanalejas October 7, 2009 3:06 AM PDT
Yes, I am afraid you will have to pay $1,99 in roaming costs. Go to www.amazon.com, then select the US & International version of the device, and then click on "check my country" link. I did it for Spain and suddenly all books cost $1,99 more. For example, those NY Times best sellers from $10 are now $11,99... anyway, if you are from the US and just happen to live in Spain the price will be the same, $10 + $1.99 roaming fee...

I do not get it, I wish I could just buy the book and then load the books from my PC/Mac without paying roaming fees. I do not know if there is a way to circumvent this "wireless tax", and I know it is great and comfortable "to download books wirelessly in less than 60 seconds". The question remains: are you willing to pay the "wireless tax"? But consider the following 5 NY Times best sellers with the US & International service will cost you the same as 6...

I believe kindle is a great device, but I still think there are a few flaws that need to be addressed before massive adoption by the general public.
by make_or_break October 7, 2009 5:43 AM PDT
@ (unknown, 2:01 AM PDT),
Why would Amazon want to "make up for all of the ADVANTAGES it has"???
by mjconver October 7, 2009 4:41 AM PDT
When it gets below $100, call me.
Reply to this comment
by make_or_break October 7, 2009 5:53 AM PDT
I don't know whether this or any other device will ever hit that mark; demand people who love to READ may very well be quite content at settling for a higher price point that keeps Amazon (and Sony) quite content...or at least satisfied that they're not leaving potential profit on the table. As for other alternative makers, aside from someone the likes of Apple everyone else will struggle to develop not only the tech and manufacturing process to be able to sell that cheap but also the ebook selling mechanism that ultimately would subsidize that low hardware price. And somehow even with a megalith like Apple I don't see "low cost" being associated with their brand.

<sarcasm>I don't think that an "iRead Shuffle" mindset is in the cards...kind of hard to actually read anything with no screen! </sarcasm>
by YankeePoodle October 7, 2009 12:30 PM PDT
give me your number...
by engrpiman2 October 7, 2009 5:57 AM PDT
I just got my kindle 2 last week and It is wonderful for reading. I suffer from double vision and even with corrective lenses I often loose my place in print books. The Kindle allows me to increase the font size so that i can read easily and fast with out loosing my place.

Also with little effort you can convert PDF files to a sequence of images which can be read easily on the kindle. You could also hack your Kindle and install the PDF converter hack but that eats battery life and prevents you from installing official updates
Reply to this comment
by Squashman2 October 7, 2009 6:04 AM PDT
Waiting to see if they will make an APP for the Palm Pre.
Reply to this comment
by harry_ness October 7, 2009 8:59 AM PDT
good luck!
by middie26 October 7, 2009 6:49 AM PDT
I was an early adopter of the Kindle and I love it. Yes, it was a little on the pricey side and I wish I had it when I was in school for the text books (ours were PDF formats). However, I read so much that it paid for itself pretty quickly. I've about 100 books on there now and I'm only carrying around something that's a little bigger than a paperback. Pure awesome.
Reply to this comment
by aradic October 7, 2009 7:22 AM PDT
No Canada, of course,
You can have Kindle in Albania, Botswana, Zimbabwe, but not in Canada.

And this is not Amazon's fault, mind you.
Reply to this comment
by brian.lee October 7, 2009 1:10 PM PDT
Even if it was sold in Canada the CRTC would find some way of gimping whats sold to Canadians much like the iTunes store.
by October 7, 2009 2:54 PM PDT
no kidding. frigging CRTC.
by sanjayb October 19, 2009 9:23 AM PDT
I guess Rogers is playing hardball with Amazon like they did with Apple and the iPhone. Stupid Rogers! >:-(
by Someone-else October 7, 2009 9:46 AM PDT
Let me make the math...
About U$250 for the Kindle.
U$1.00 = R$1.80 (in Brazil)
So it'd be R$450.00 for the Kindle with no taxes.
Multiplying it by 2 or 3, that is what happens to the price when electronics get imported...

Over R$1000.00 for a Kindle, more than twice the minimum wage.

Nope... I'll wait some more years until I even think about getting one.
Reply to this comment
by sevort October 7, 2009 10:04 AM PDT
Jobs was right: Kindle was not selling well...
Reply to this comment
by svgtom October 7, 2009 12:44 PM PDT
Oh please! How would Steve Jobs know? The reason Amazon lowered the price of the Kindle was to be more competitive with Sony.
by SEXYDIVERGUY October 7, 2009 10:04 AM PDT
Last year this thing was US only. I saw it at a Canadian College booksellers symposium..there was a Sony demo too. OH..Kindle NOT AVAILABLE IN CANADA ???

Let's look at Kindle...no color,roaming fees,books are essentially rented and amazon can pull them from you in a flash.

Netbbok..color,less money. PDF files that are yours and not locked onto and verified.Does more stuff as does any tablet pc. Book publishers can and do assist visually impaired people with electronic files.
Reply to this comment
by molotov October 7, 2009 10:40 AM PDT
LOLz. Apple will come out with their tablet aka large iTouch and Kindle will get blown out of the water. Grayscalen!
Reply to this comment
by tsand72 October 7, 2009 11:15 AM PDT
I would honestly have to argue any "early adopter" phobia. Here's the bottom line: Do you want to benefit from technology or not? The truth is there will always be price drops, improvements in core technologies, and new vendors. The truth is, also, that anyone remotely interested in a technology would probably squeeze at least a year - or two - of enjoyment out of any given product... which would be a benefit to them... as opposed to the other choice which is to sit and wait for the perfect storm.

As a tech fan, I always go for the items that look interesting... and then if a new "better" version comes along... SELL your old tech on ebay and put the money toward the new tech. Does it cost more? depends on how you look at. If you can get 40-50% of a products price back... after a year or two... and put it towards new tech... then you win. You had the benefit of the old tech while you waited... and the benefit of extra money from the "sell" to put toward new tech. If you play the game right, then you'll always have a buyer and you'll never be on the sidelines.

So stop arguing about the wait-ifs and waiting. I don't own a Kindle... but I've used one. What a great piece of technology. If you are looking for an e-reader, then buy it. You won't be disappointed and if you are.. or if you have buyer's remorse in 8 months... just know you have the option to throw your parachute and go for something different.
Reply to this comment
by jonro October 7, 2009 11:25 AM PDT
Is Kindle available in Canada as of the 18th of October?
Reply to this comment
by sanjayb October 19, 2009 9:25 AM PDT
Nope. Just checked.
by AltivoOvero October 7, 2009 11:28 AM PDT
It amuses me, in a sour sort of way, that Sony (who produced e-book readers in the past and then abandoned them and their buyers) and Amazon (who remotely deletes your content without your permission) get all the media attention as if these readers were a new idea and had been invented there. Meanwhile, Ebookwise.com continues to market its own product, which has been available for years now, has a backlit display (the Kindle requires ambient lighting,) and longer battery life in a smaller package. Somehow, the media just ignores the existence of Ebookwise. Could it be that Sony and Amazon spend more on advertising in those publications that are trumpeting about their readers? I suspect so.
Reply to this comment
by frodo8723 October 7, 2009 12:53 PM PDT
I will buy a Kindle, once wireless downloads are available in Canada. Hopefully it will be made available here soon!
Reply to this comment
by biffhenerson October 7, 2009 1:42 PM PDT
Now that we have a modest selection of eBooks, how about a braille version of the Kindle.
Reply to this comment
by Highlowsel October 8, 2009 3:17 AM PDT
People are getting too wrapped up in the trees (the device) and missing the forest (content availability and distribution). The Kindle is a nice, though I'm sure it'll endure all the usual competitive aspects associated with being a "first mover" device. But this is relatively unimportant. What's more important is establishing the global mechanism by which CONTENT, with relative ease, can be distributed to whatever device is available. And having content (or agreements for same) to distribute to said device (s). This is key. And this is where Amazon bears watching as I see them being waay out in front in this regard.....with Google probably their own potential competitor in this regard.

Think of it this way......Kindle (the device) is the razor. Content, is the razor-blade.....

John
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Showing 1 of 2 pages (41 Comments)
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