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July 20, 2009 2:17 PM PDT

Finally, Barnes & Noble returns to e-books

by Greg Sandoval
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As it has for most of the past decade, Barnes & Noble is playing catchup to Amazon. Barnes, the nation's largest brick-and-mortar bookseller said Monday that it has launched its own digital-book store.

Plastic Logic's prototype e-book reader

(Credit: Plastic Logic Limited)

The Barnes & Noble eBookstore will enable customers to read the service's digital books on an array of different platforms, including the iPhone, the iPod Touch and BlackBerry smartphones, the company said in a statement.

In addition, Barnes & Noble will be the exclusive digital-book supplier for the upcoming Plastic Logic eReader, which hopes one day to be a competitor of Amazon's Kindle, by far the nation's most popular e-book reader.

But anyone wishing to buy Barnes & Noble's e-books on Plastic Logic's device has got some waiting to do. The device is not scheduled to go on sale until next year.

Amazon has already completed an upgrade of the Kindle.

Still, Barnes & Noble has finally returned to the e-book game in a big way and there's plenty the chain can do to cross market the books from within its more than 700 brick-and-mortar locations.

Barnes & Noble first got into e-books after they sparked a flurry of excitement in 2000 when best-selling author Stephen King experimented with the format. E-books failed to catch with the public, however, largely because there wasn't an easy or useful way to access them. The Kindle helped to change that.

Barnes & Noble ended it's first attempt at selling digital books in September 2003.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
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by eddiemalloy July 20, 2009 2:46 PM PDT
Has anyone ever seen a Kindle in the wild? I haven't. Has anyone ever seen audited sales figures? I haven't

I suspect that the Kindle is the most "hyped" product of all time. I makes no sense at all to me.
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by bob_ontargettweet July 20, 2009 3:03 PM PDT
I've seen a few in the wild. What's more, I own one.

While I'd like to see audited sales figures, too. I definitely don't think the Kindle is the "most-hyped" product of all time. Is there some hype there? Absolutely. But judging from the fan clubs, etc., there definitely is a "there" there.
by svgtom July 20, 2009 7:59 PM PDT
I've seen plenty in the wild, along with other Ebooks as well. I guess you don't commute to work using mass transit.
by July 21, 2009 11:25 AM PDT
It will be interesting to see how much THERE is there when they decide to no longer subsidize their eBook sales. Word is at $9.95 per book they lose $10 per book. I prefer $1.95 per book at kirtasbooks.com.
by teachtopia July 20, 2009 3:30 PM PDT
First of all, the Kindle has received quite a bit of hype. The hype however has not entirely been positive and nobody could argue that Amazon has been one of the biggest players in the market. (including Sony, Adobe, Franklin, etc)

The concept of reading books, newspapers, and internet content on a portable device is one that will prevail. As I have said before in previous posts, lets hope that it is not the Kindle that prevails.

The Kindle is a very locked down and proprietary device that controls and monetizes almost all content available for it. A free blog cost money if viewed on the Kindle. The recent book retraction scandal only highlights the problems with the Kindle.
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by svgtom July 20, 2009 8:00 PM PDT
Actually, there is plenty of free material available, and all of Project Gutenberg's books can be read on the Kindle.
by sandonet July 20, 2009 4:00 PM PDT
Love or hate the Kindle, I don't think there is any question that the e-book segment was dead to mainstream consumers until the arrival of the Kindle.
Reply to this comment
by timster799 July 20, 2009 5:51 PM PDT
Oh boy, I can't wait to read my first eBook on small screen of my iPhone.
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by Stormspace July 21, 2009 8:52 AM PDT
I do it all the time and never have a problem. You can adjust the font size if you're an oldie that needs a better prescription. I especially like the backlight for reading in dimly lit areas. Battery life also is very good on the touch I have. Stanza is the reader I use since you can load books from your PC onto the iPod using the Stanza PC client. It also works with PDF files, but only on simple ones. Heavily formatted PDF files or ones with lots of pictures don't translate well, but for novels it works great.
by jmans1212 July 20, 2009 6:15 PM PDT
It is nice to see more variety. From the video I just as I see the ebook reader downloads the file to your computer. This feature is a must for me. I don't want to require online access to read a book, magazine etc. If the format is not to off then I wonder if the sony reader will pick up the format or someone smart will figure out how to do a conversion.
I think Amazon made a bad move when they limited their ebook sales to just a kindle and not viwable from a computer.
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by Mabelgirl July 20, 2009 6:20 PM PDT
I have a Kindle 2 - I couldn't understand the hype either. But, here is my take on why I love it and why I'll stick with it (unless the BN device comes out and kicks serious ass):

1. I am a voracious reader leading to not enough place to store all the books I read in my home. I'm too lazy to go find a 2nd hand place to sell them too. And, I don't get a pick up from places I donate too enough that they wouldn't end up sitting around my house on the floor for months on end. Kindle solves this problem for me.

2. I buy more and read more now that I have any book I want on demand all the time. When I read a magazine and want to read a book they talk about I just log on to my kindle and find the sample and send it to my kindle immediately. I may not get to it for a month or two but it's there for me to remember that I was once interested in reading it.

3. I love the samples. Most books have samples so I don't have to purchase first - I've read many samples where I haven't gone on to buy the book.

4. I like the size, that I can change font size when needed, that the battery lasts forever, that it fits in my purse, and that if needed I can browse the internet at any time on a bigger screen.

5. I do not want to use my phone for reading - batter issues and small screen issues.

Now, that's why I love my kindle. I recommend it to anyone who loves to read. Is it expensive? yes, but I got around that by waiting a while and by always asking for gift certs to amazon.com on bdays and xmas. I was able to buy it w/out using much of my own cash and somehow that just made me feel so much better then shelling out $360 for an e-reader.

What don't I like? That I used to be able to give friends books that I enjoyed reading so they could read them. But, again, they would always give them back and I'd be stuck with the book again.

Anyway, I know people who don't get the kindle here in comments still probably won't get it but I thought I'd throw it out there how much I love it and that it is a neat little item to have if you love reading.

I love the fact that Barnes has come up with their own solution only for the fact that the more competition there is in the market the better it is for all of us who want digital solutions.
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by PCsRfun July 21, 2009 9:54 AM PDT
These are exactly the reasons why my wife and I really want e-book readers (probably Sony readers since Kindle is not available in Canada).
For me, probably the biggest drawback is that we would need to buy 2 readers and that is pricey...
by jmans1212 July 20, 2009 7:00 PM PDT
I did just try this eBook reader for my laptop. However like other readers I have seen. It does have one major flaw. The system has major errors if you are not connected to the internet. Yes the books "files" are saved in a folder in your my documents folder. However you can not read them if you are not attached to the internet. This defeats the purpose of having an eBook reader when your in a remote location. I hope their idea of a personal device will also not require a wireless internet connection. Also if it requires an internet connection while on a laptop. I am curious if on a phone if it eats up your airtime.

Good luck people.
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by magicmaster July 21, 2009 4:59 AM PDT
I am planning to purchase Kindle in the future, but considering recent Kindle Scandel involving Amazon deleting purchased books from consumers without permission, I cancelled my plan and revert to paper books, at least I felt safer possessing physical copies. I do not welcome theives.
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by Maarek Stele July 21, 2009 6:50 AM PDT
B&N can take this one step further. iPhones and BBs have speakers and headphone jacks, so B&N can sell audio books as well.
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by YankeePoodle July 21, 2009 7:34 AM PDT
Kindle is a perfect device in a market where 5% of people buy 95% of the product (books). Kindle targets that 5%, any buyer outside that 5% is a bonus for amazon. It does not make sense if you are not avid reader and buy kindle. My gripe with Kindle is there are few technical books and the Kindle discount on them is not as much as I would like, but the very fact you carry all your books along with you in a portable fashion, I am tempted to buy kindle.
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by July 21, 2009 11:22 AM PDT
I download all my books from kirtasbooks.com. I have a Sony Reader, not a kindle. I can buy books where ever I want, Kirtas Books sells digital downloads for $1.95 each. Amazon charges $9.95.

I have downloaded books from Google. The quality is terrible, rarely are all the pages there. No maps, plate or other images.
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by Tomofumi July 22, 2009 12:23 AM PDT
i've tried different ways to read ebooks outdoors, and it is very uncomfortable to read texts in such a small screen (iphone, smartphones...), so now I'd settle down with a 10" netbook which is good enough.
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