June 15, 2009 8:15 AM PDT

Good-bye, rabbit ears? Not so fast

by Daniel Sieberg
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Congratulations! You've successfully made the switch from analog to digital TV. So is it good-bye to rabbit ears? Not quite!

Retro rabbit ears may not bring in a perfect picture, but they can bring back some great memories.

Retro TV antennas may not bring in a perfect picture, but they can bring back some great memories.

(Credit: CBS)

Whatever your view of television, be it couch potato casual or flat-screen fanatic, Friday was a special occasion. And even if you didn't give it the kind of warm reception some Chicago students did on Friday night, complete with champagne toasts, you knew it was the end of an era, if for no other reason than all those incessant reminders we've been giving you, like "The Big Switch From Analog To Digital TV" or "Flipping The Switch To Digital TV".

In these days of cable and satellite, you probably thought it was time for a requiem for the old rabbit ears. Not so fast.

"The antenna is alive and well," said Michael Godar, who runs one of the nation's few handmade antenna companies out of a TV repair shop in Gilbert, Ariz.

And he says that, even at the dawn of the Digital Age, there's plenty of life in that old antenna.

"There was almost a sport (in) adjusting your antenna on your TV," Sieberg said.

"Oh yeah, battling it--you know, especially when you had a remote control," Godar laughed. "You'd change the channel and then get up, adjust the antenna!"

Antennas are as old as television itself. Their limitations were spoofed in the very first episode of Jackie Gleason's "The Honeymooners."

The antenna is the sole survivor of our analog past. And while it just receives over-the-air channels, digital is the reason there's more of them.

"An antenna will still work," Godar said. "Even some of these antiques here will actually pick up a digital signal."

Of course, some things never change. You still need to be in a place where it's possible to get good reception. In fact, unlike an analog signal, with its fuzzy picture, a weak digital signal can leave you seeing, well, nothing at all.

Henry Langan and his son Steven are the "Antenna Kings." Their company has installed thousands all around New York.

Steven estimates that anywhere between 10 percent and 15 percent of people who receive their primary signal from broadcasters use antennas. "A lot of them are in metropolitan areas (and) don't have the extra money to spend $25 or $50 a month on cable TV, or more."

Langan says the TV antenna has stood the test of time.

"I mean, I get calls from people all the time saying, 'You put this up, you did my antenna 20 years ago. You know, is it time to change?' I say, 'Well, if it's working, no. But if it isn't, then, you know, it's time to change.'"

But let's say you do go for that new antenna. What to do with those rabbit ears? Well, the one thing you shouldn't do is throw them out.

Larry Jones is a connoisseur of all things old TV, which may explain his day job: president of the cable television network TV Land. He says he looks at rabbit ears as pieces of art.

"I mean, initially, when I saw one, I thought they were very sculptural," Jones said. "They looked like sculptures to me. They reminded me of Calder sculptures in many ways. Some of them are very, very intricate and very twisted. (I also see them) as a pure representation of American pop culture.

While functional--they brought television signals into your house--rabbit ears were major decorative items as well. Jones said rabbit ears "really defined an era, defined a point of time, and defined a generation, in many ways."

The rarest find in Jones' collection doesn't even resemble rabbit ears ("poodle ears" might be more appropriate).

Jones says digital be damned; those fuzzy analog pictures were something special. He admired the texture of the broadcast signal: "Sometimes, they're a little bit grainy, and then they come in clear. And you're able to change that sound just by moving the ears just a little bit. It's really warming and feels really good to conjure up those kinds of very, very, very strong memories."

He recalled his parents and grandparents testing out the TV antenna days before the anticipated first lunar landing in 1969. "I remember a lot of conversation prior to that happening: 'What happens if the TV antenna doesn't work?' And so there were a lot of precautions that were made--testing the TV at that time in the afternoon, days before, to make sure it wouldn't be on the fritz that day. So that is my one specific memory when they landed on the moon!"

That was then. This is now.

Jones says we still don't know if the digital era will represent one small step or a giant leap for television technology. Still, he's certain that it's a step in the right direction.

"A lot of times, people ask me about the 'Golden Age of television,'" Jones said. "You know, I think the Golden Age of television is right now. You have never had more selection, better quality, almost anywhere you go. You can have it in your house, you can have it in your car, and you can have it in a lot of different forms, you can have it on DVD. There's scripted, there's unscripted.

"This is the best time ever for television. And if we keep down going down this path, then it should be better 2 years from now, 5 years from now, and 10 years from now. So I would say, as far as technology getting better, how could I possibly think that it was a bad thing? I mean, technology getting better is a great thing. It just means more TV to watch."

Daniel Sieberg reports on technology for CBS News.

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Add a Comment (Log in or register) (11 Comments)
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by hassan_bin_sober June 15, 2009 9:57 AM PDT
TV??? ...TV has become chewing gum for the eyes! I have around 300 satellite channels of crap!

OK Lucy, You ga sum splainin ta do!
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by nextcube June 15, 2009 10:12 AM PDT
I'm not where this idea that you need a new antenna to receive digital television broadcasts came from. The digital broadcasts are going out over the same range of channels they went over before (with the exception of VHF2-4 and the higher UHF channels; this narrower range of frequencies actually means an antenna is MORE likely to work than before). Yeah, the waveforms are different but the frequencies are the same...and all the antenna cares about is the frequency. It reminds me of the late 80's, when companies sold headphones for use with CD players as 'digital-ready' headphones, as though the audio from a CD was somehow magically different from LP or cassette...
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by masonx June 15, 2009 10:15 AM PDT
Whose kidding who here. First of all analog TV has never held digital development down, so not much is going to change now regarding improvements. Secondly - "This is the best time ever for television." No this is the best time for television advertising sales people. If you watch TV you know that we are rapidly approaching the point where there will be less feature programing than advertisement programing. Commercials breaks will actually be longer than the feature programing you are watching.

Hell, we are almost there now. More and more people in my circles are saying they don't need TV for entertainment. If they want uninterrupted entertainment they rent or download a movie. If they want real news they get it off the NET. Technology isn't limiting television - television programing and advertising greed is. We get hundreds of channels yes - we almost never get content that isn't a rerun or totally commercially biased information. Frankly, I can't ever remember when the television watching experience had less appeal than it does today - regardless of the technology behind it. Television will neither improve nor survive if programmers can't come up with fresher, more informative, more accurate and more interesting content - in a format such that commercial messages don't totally destroy it's entertainment value. There is a significant growing TV audience frustration with the amount and frequency of commercials on TV programing and with the 20 year old movie programing offered by HBO. Unless their are some major changes in current TV programing, this is the last TV of any kind, I will ever buy or own. Is it just me or do most of you experience this kind or TV programming frustration?
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by celticbrewer June 15, 2009 11:58 AM PDT
I'm sure many agree with you; and I'm envious of those who don't watch TV at all. But I disagree.

Yes, there's a lot of junk out there. A LOT. And it's mostly on network TV. Like the OP, I have hundreds of channels but I only watch about 30, and usually just 10 regularly. I can usually find something I want to watch at any time of the day/night. 0.5% of the time that there's nothing on, I could rely on my DVR.

Is there a lot of advertising? Sure. Even entire channels, no- BLOCKS of channels, that do nothing but sell you junk. But there's a diamond in the rough. That's one thing I love about my sattelite box- you can remove channels that just do not interest you at all like the shopping channels, religious, MTV, CNN, etc... that pollute the TV. The big revolution in TV will come when companies are forced to offer a la cart programming (I'm not holding my breath). Or if Hulu ever really takes off.

Advertising won't go away, though. You just need to get used to ignoring it. Oh wait- I best click on that "sponsored link" right there before reading the next comment.
by jlt0x June 15, 2009 10:38 AM PDT
Keep the old analog antenna hooked up OK if you don't want to see all the newer digital stations that are available...for free. In many metro areas, the digital switch also meant that your favorite local station may have been adding 1-3 additional channels to watch.

I"m sure there are people out there eeking out a few digital stations while using the analog antenna, but they're missing a clearer picture and more channel options, but not switching to the digital equipment. It'll take for them to miss something really big for them to realize a need to switch at all.
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by ddesy June 15, 2009 10:50 AM PDT
There really isn't such a thing as an "analog antenna" or a "digital antenna." There are antennas optimized for different frequency ranges. The "digital antenna" is generally pretty much a UHF optimized antenna.
by martin1212 June 15, 2009 10:58 AM PDT
What ddesy said. An old "analog" antenna is working fine for me to see the new digital stations in HD, picture very clear. If someone sold you a "digital antenna" you've been misled.
by Seaspray0 June 15, 2009 11:46 AM PDT
quote from the FCC: You do not need to purchase a "DTV antenna" or an ?HDTV antenna? to receive DTV or HDTV signals; however, your antenna must be able to receive both VHF and UHF signals as indicated above.

source: http://www.fcc.gov/cgb/consumerfacts/dtvantennas.html

So YES, keep the old analog antenna hooked up.
by philosfool June 15, 2009 11:50 AM PDT
Antennas: More Free HD channels than anywhere else! As cable companies are among the most hated by American consumers, I expect the high-quality of digital signals to undermine some of their market share. Many Americans who don't really watch TV but want to be able to tune in for big events or one network show a week will find their lives entertainment lives improved.

I should qualify that expectation: my wife had a mild argument with he best friend over whether broadcast TV is HD. It is. But, as the argument illustrates, people don't know that. The advent of cable and the poor quality of analog signals pretty much made most Americans conclude that cable (or recent alternatives) are the only potential source of a quality signal and many don't even know that digital TV signals are HD.
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by CassandraSoo June 15, 2009 3:55 PM PDT
Very interesting article. The digital transition is a very relevant topic. TiVo's actually pushing their message about how you can get free over the air signals with OTA. They have a YouTube video about it: http://www.youtube.com/watch?v=65wdXjKsgQc?
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by ikramerica--2008 June 15, 2009 7:42 PM PDT
The antennas may be fine, but some of the older amplifiers may not work correctly. Or the cabling to the antenna may be old and corroded, without a lot of shielding. Analog signals would still come through, just degraded. But digital signals degrade by dropping out, not by going fuzzy.

So many people have work to do.
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