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April 29, 2009 7:50 AM PDT

Sony's Crackle expands movie lineup

by Caroline McCarthy
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Crackle, the video site owned by Sony Pictures Entertainment, has expanded its feature film lineup, which means that you can now watch "Groundhog Day" or "Spider-Man 2" at the office, if your boss isn't looking.

Crackle now hosts "nearly 100" full-length features, according to a release, and "dozens more" are on the way. There's also a pop-culture trivia game called "Crackle Cinemactive."

What's not clear is whether these movies will soon be on their way to YouTube, where Sony is one of a number of content partners that will be bringing TV and movies to the Google-owned video-sharing site. YouTube has agreed to use a Crackle player when showing Sony content, and Crackle will get a cut of the ad revenue.

Sony launched Crackle two years ago, a year after it acquired video site Grouper for $65 million. Unlike bigger video hub Hulu, a joint venture between NBC Universal and News Corp., Crackle has a target audience: men ages 18 to 34. That's what Sony hopes will make it more advertiser-friendly.

"Our movie lineup is unmatched online," Eric Berger, Sony Pictures Television's senior vice president of digital content, said in a release. "These are the movies that matter for guys 18 to 34, and this is the next step in creating our direct-to-consumer network."

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register)
by yanchineseguy April 29, 2009 9:50 AM PDT
Darn, I missed their target audience range. I guess I'll just have to watch only Hulu, then.
Reply to this comment
by paulsecic April 29, 2009 10:12 AM PDT
HULU is king.
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