Adobe's Flash comes to TVs, set-top boxes
A mock-up of what Adobe Flash for TVs would look like.
(Credit: Adobe)From the PC to the TV, Adobe Systems wants to bring rich Web animation and video into consumers' living rooms.
The company will on Monday announce its latest version of its Flash multimedia platform that will essentially put its technology in Internet connected TVs, set-top boxes, Blu-ray players, and other digital home devices. The main purpose of the TV and consumer electronics optimized Flash is to allow viewers to see high-definition video, interactive applications and new user interfaces right on their TVs.
As part of the announcement, the company revealed a number of partners that plan to use the technology, including, Intel, Comcast, Disney Interactive, Netflix, Atlantic Records, and the New York Times Company.
Until now, Adobe's Flash Player has mainly been used on computers to make animation and video from Web sites like YouTube available in a Web browser. And the company has been very successful in this market. About 80 percent of online videos worldwide are viewed using Adobe Flash technology, according to comScore.
The company has also adapted its technology to create a mobile version of Flash that is used on smartphones. The mobile version lets people watch Flash-enabled video on the go. Now Adobe is turning its attention to the living room and big screen HD TVs. This means that people could have full access to the entire YouTube library of video on their TVs instead of a subset that has been specially encoded for TV viewing.
"There are some products and services that offer a subset of online video for TVs," said Anup Murarka, director of technology strategy and partner development for Adobe's Flash Platform Business Unit. "But they don't provide all the content. For example, a lot of devices play back YouTube content. But they can't offer all the videos on YouTube."
Developers will also be able to create "widgets" for TVs to help bring Web content onto the TV screen. Widgets are specially designed Web applications that can easily be added to consumer electronics devices.
Yahoo is also offering widget technology for TVs, which it co-developed with Intel. The Yahoo Widget Channel provides access to Flickr, Yahoo News, Yahoo Weather and Yahoo Finance, USA Today, YouTube, eBay and Showtime Networks, among others. Motorola, Samsung, and Toshiba are all planning to add Yahoo Widgets on some of their new TVs.
Murarka said that Yahoo is not really competing with Adobe. He pointed out that both Adobe and Yahoo are working with Intel, and he said the Flash technology was actually complimentary to what Yahoo is doing with its Widget Channel.
"Yahoo supports Flash on desktops and our hope is that they will support Flash in TVs as well," he said. "We see Flash as being valuable in a number of new frame works."
Murarka wouldn't say which consumer electronics makers plan to use the new version of Flash, but the technology is available to device makers and application developers now. And Flash-enabled TVs and set-tops should be out later this year.
Marguerite Reardon has been a CNET News reporter since 2004, covering cell phone services, broadband, citywide Wi-Fi, the Net neutrality debate, as well as the ongoing consolidation of the phone companies. E-mail Maggie. 
Time for Adblock Plus to make a port to television the moment someone starts doing that.
I'm curious, do you also hate film since they use it to make all of those annoying ads you see on TV?
As much as I hate admitting this out loud, advertising is a part of our lives, get over it.
as long as the reader understands what the journalist is trying to convey, then they have successfully done there job
And yes I put "there" instead of "their" just to prove a point
I can understand why some companies battle to keep Adobe off their devices - it is a trojan horse of functionality that can dominate/trump the device OS. At the same time, I can also see why a TV maker would welcome Adobe - get that running, and then reap the benefits of all those applications/content.
Congrats, Adobe.
In my case, the Flash Player enables my Flex apps to be utilized on Windows, Linux, and Macs. I don't have to worry about coding for a particular web browser. My computer network co-workers can't understand the Flash Players importance, they only get wood if I mention the word Cisco.
Even though YouTube has plenty of s****y content on its site, it also has some good stuff like "the triumph of the nerds". I'd like to watch that on my tv rather than on my PC monitor. Adobes Flash Player is awesome and just as important as MS Office, or any other critical app on the desktop PC.
Puterdummie
Yes, there is. I can avoid buying Adobe products and products that have Flash embedded in them.
The one thing that does not make me very happy is Adobe can now bring Flash to our T.V.s but they can not bring a native 64-bit Flash player to 64-bit Windows or Mac OS?
- by chowbiz April 21, 2009 5:21 AM PDT
- A TV is a combination of receiver and monitor. Every time a new feature like this comes out, we are forced to either buy an entirely new TV or to do without. With 1080P as the expected standard for some time, why not create a monitor for the masses that has a number of inputs so we don't have to replace the whole enchilada? I'm not using the tuner in my Sony TV since I have to have a set-top box. Likewise, I don't have any use for the built-in speakers since I have a home-theater system. I suppose the fact that this is essentially a picture-in-picture solution is hardwired into the display, but geez, I don't see myself replacing my 3-year old set just for this feature. I've cobbled together my PS3, TV, and computer and feel like I can get enough services through streaming that the addition of Flash just does not seem all that appealing.
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