April 16, 2009 3:26 PM PDT

Google: We'd love to supply ads for Twitter

by Stephen Shankland
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Twitter is booming, and Google would be "very happy to pursue" an advertising partnership with the microblogging service, Google Chief Executive Eric Schmidt said Thursday.

There have been signs Google is vying with Microsoft for the privilege of supplying ads to Twitter. Although Schmidt didn't mention any specifics about such talks during a conference call to report Google's first-quarter profits, he lavished praise on Twitter and expressed enthusiasm for an ad partnership with it or its competitors:

Twitter proves innovation is alive and well in Silicon Valley. It's really come on board very strong in the last year. It provides (an) incredibly useful thing: what am I doing right now?

The question is how could you make some money on that? Without comment specifically about Twitter, because there are a number of real-time update companies like Twitter, you can imagine that to the degree they become successful, and obviously Twitter is already doing so, it could be a channel for product information, marketing information, real-time information, for which you can hang advertising products, whether it's a text ads or video ads.

I don't know personally their strategy, but it strikes me that's a logical strategy to pursue. It's something we'd be very happy to pursue with them and all the other players in that space.

The great thing about Twitter is it shows people really want to communicate, and that communication can occur in many, many different forms.

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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Add a Comment (Log in or register) (8 Comments)
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by monkeyfun14 April 16, 2009 3:57 PM PDT
Wasn't there once a time when if ad's were even mentioned people got mad? Now people are rooting for companies like a football game on who can win AD deals.
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by rollcage April 16, 2009 4:29 PM PDT
They've got to make money somehow...I'm sure most users would rather see ads than have to pay a subscription...
by ca5ter April 16, 2009 5:08 PM PDT
I Twitter on the *******
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by ca5ter April 16, 2009 5:09 PM PDT
I Twitter on the *******
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by guest86 April 16, 2009 6:28 PM PDT
I hate ads!!! I use Firefox to add on call NoScript, Flashblock, and Adblock Plus to block all any ads on any internet to save my cpu pressure and memory ram. Let us battle and fighting against ads! BOOOOOM all kind of ads!!! Now return back to normal running without ads! ads are gone and removed by special add on for Firefox! Too bad for Internet Explorer can't remove ads! LOL!

Keep your computer faster when running any websites without problems like annoy ads!
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by Sithembewena April 17, 2009 1:17 AM PDT
so what do you want those sites you like visiting to do to make money? did it ever occur to you that they are run by people who need to earn a living - and that your free surfing costs them money?
by atfr April 18, 2009 9:19 AM PDT
I know how they'll do it. They'll insert a 24 character ad link at the end of every twitt using adsense engine. Let's hope they'll make premium accounts for about 25$/year.
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by MatchesMalone April 20, 2009 11:59 AM PDT
After Magpie went over so well.... Of course, if the fine folks @ Twitter don't figure out how to monetize pretty quick, it might go away....
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