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March 19, 2009 6:14 PM PDT

Samsung debuts iTunes rival for mobile videos

by Erik Palm

Samsung has launched a virtual store where customers in Europe can buy or rent movies and TV programs and download them to their mobile phones.

In its initial rollout phase, the Samsung Movies service will offer more than 500 films from studios such as Warner Bros., Paramount, and Universal. The service launched initially in Britain and Germany, but Samsung intends to open it up to other European markets later in the year. By the end of the first quarter, the company said it planned to double the number of titles it will offer to 1,000, and again to 2,000 movies and TV shows by the end of June.

Prices start at 2.49 pounds ($3.55) for a 24-hour rental, or 4.99 pounds (about $7) to buy a movie. However, newer films such as "The Dark Knight" cost 16.99 ($24) to buy, according to the beta site for the service.

In making its entry into this market, Samsung hopes to pull even with competitive mobile offerings from Apple and Nokia.

The service will be compatible only with video-enabled Samsung phones, such as its new Tocco Ultra Edition. But Samsung plans to expand the service to notebooks, MP3 and MP4 portable music players, and Samsung TVs.

Samsung Movies will use technology from privately owned digital movie retailer Acetrax, which holds agreements with film studios and music labels.

Erik Palm, a business reporter for Swedish national television, is joining CNET News as a spring 2009 fellow with Stanford University's Innovation Journalism program. When he's not working, he enjoys kayaking and exploring California's hiking trails. E-mail Erik.
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by shootthecops March 19, 2009 6:54 PM PDT
hmmm, i wonder if they have DRM? seems like if someone like, say a professional journalist, were to write an article on the subject, on a professional tech site, they might include one such caveat in the article.
Reply to this comment
by brittonc2109 March 20, 2009 2:14 AM PDT
Who is their right mind is going to pay £16.99 for a download?? DVD is only £6.99 and Blu Ray only £15.99!! Are Samsung living in the real world??
Reply to this comment
by Universal_Indie_Records March 20, 2009 5:53 AM PDT
@brittonc2109

I agree with you about the pricing. They're always trying to charge us for the "convenience" of being able to download to a mobile phone. Plus how long would it take to download a movie to a phone. I'm sure some type of streaming before it's completed will be available.

Beyond pricing issues though, I think it's a step in the right direction.
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by BtmnHatesRbn March 20, 2009 7:40 AM PDT
Samsung should just stick to making chips, TVs, phones, etc., and get out of this idea. It's not their schtick.
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