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March 2, 2009 4:05 PM PST

Neil Young: YouTube must respect artists

by Greg Sandoval

Neil Young wants YouTube to cut deals with the four big labels that would compensate artists equally.

(Credit: Neilyoung.com)

Update 9:20 p.m. PT: To include YouTube's response.

Neil Young wants to remind YouTube that Rockin' in the Free World isn't free.

The iconic musician, whose hits include "Harvest Moon," "Cinnamon Girl," and "Rockin' in the Free World," says in a blog post that YouTube doesn't fairly compensate acts represented by Warner Music Group.

Young is referring to the spat that erupted in January between Warner Music and YouTube. The two companies couldn't come to terms on a new licensing agreement and Warner Music's content was pulled from YouTube.

"YouTube has a responsibility to respect the artists it facilitates and resist punishing them to make a business point," Young wrote at his site, Neilyoung.com.

YouTube responded to Young's criticism Monday evening by noting the company "connects music, musicians, and fans. We have deals with all of the other major record labels...It is the record labels' responsibility to represent and pay their artists."

Representatives from Warner Music could not reached for comment.

In the past, YouTube has struck separate licensing agreements with each of the top four record labels. The Google-owned company is amid renegotiating those deals. In 2006, Warner was first among the labels to partner with YouTube. The other labels signed later but negotiated better terms, according to numerous industry sources.

Now, Warner wants what competitors received. Presumably, YouTube isn't offering all of them.

"It is time for industry-wide standards of artist's compensation on the Web," Young wrote. "Warner Bros. artists deserve what artists from other labels are getting."

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
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Add a Comment (Log in or register) (18 Comments)
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by thunderhammer March 2, 2009 4:44 PM PST
It's kind of sad how all the old artists are totally out of touch...
Reply to this comment
by sciontcya March 2, 2009 6:05 PM PST
Yeah, dumb-ass old farts want paid for their work...when will they get a clue???
Dipstick.
by ewelch March 2, 2009 6:08 PM PST
Out of touch with losers who think the world owes them? Who think everything they want should be free while they should be handsomely paid for their lame little contribution to the universe?

Indeed, dipstick.
by knowles2 March 3, 2009 1:37 PM PST
sciontcya they already been paid for the songs they what in case recorded decades ago they most likely been paid many times what it to actually cost to produce the records.
by QuetzalcoatlUSA March 2, 2009 4:57 PM PST
Maybe Neil should find a new label. Warner is stuck in the past.
Reply to this comment
by n0v0cane March 2, 2009 5:18 PM PST
I guess he doesn't want to lose his residuals.
Reply to this comment
by dudemanguysondog March 2, 2009 5:30 PM PST
Honestly I haven't missed Warner's content. Now there is less crap in the way of original and unique videos made by amateurs, you know the people who made youtube.
Reply to this comment
by Sam Papelbon March 2, 2009 6:06 PM PST
i hope neil young will remember the internet don't need him around anyhow
Reply to this comment
by thelemurking March 4, 2009 5:53 AM PST
LOL be careful, you might get sued for copyright infringement.
by unknown unknown March 2, 2009 6:08 PM PST
Neil Young sounds pretty clueless. Better or more popular artists are going to get better deals. Labels with more of the popular artists are going to get better deals because they have more leverage.

Warner only has barely a handful of artists that are currently popular.
Reply to this comment
by Hike_Every_Day March 2, 2009 6:46 PM PST
If Neil is hurting for money maybe he should go on tour.

I think Trent Reznor is the only artist who can see where the future is going in digital music. His free music releases are accompanied by unique products that have value to collectors, such as autographed limited edition copies and special vinyl printings. Everyone else seems stuck in the last century.

Get with the program, Neil. The sixties are over!
Reply to this comment
by thelemurking March 4, 2009 6:02 AM PST
Don't forget Radiohead... it was great how they did the pay what you want, or don't pay at all, then a few months later release it on CD with stickers and artwork. There's a few other bands out there that know what's going on, but the problem always reverts back to the labels they are on. When you get to the point of stardom like NIN or Radiohead, you can afford to take those chances and risks.

I've been a fan of NIN since way back in 87 right before Pretty Hate Machine was released... Glad he dropped the whole saxophone thing :)
by terminalblue March 2, 2009 7:05 PM PST
well, i am off to the pirate bay to bootleg everything ever of neil young's!
Reply to this comment
by Maccess March 2, 2009 7:22 PM PST
Youtube needs a facility so that original artists and creators have a way sharing in the ad revenues of the material they put up--they should also be provided some means to certify their work as original (to differentiate the copycats who will upload the same material under their own accounts).
Reply to this comment
by JohnM999 March 2, 2009 11:49 PM PST
YouTube videos hardly qualify as content. The video and audio quality is usually not so good and the experience is, overall, not very satisfying compared to other media formats. Anyone who thinks that they can gainfully charge for a video a few inches wide on a computer screen is out of their mind. Would you really pay for that?

Exposure is YouTube's stock and trade and smart artists know this.

Disabling embedding on YouTube videos is equally short-sighted.

Example:

Hot Chip - One Pure Thought on Astralwerks YouTube channel (embedding disabled): 10,432 views
http://www.youtube.com/watch?v=IG-i-tyPrHw

Hot Chip - One Pure Thought on Hot Chip YouTube channel (embedding enabled): 344,189 views
http://www.youtube.com/watch?v=eAev1ZjE3dI

This is just one example of hundreds that I have encountered. More online exposure will likely result in more media sales and higher attendance at live shows.

I have been turned on to many excellent artists via YouTube/Vimeo/Daily Motion, and if I am driven to support them with my money, the last thing I'm going to look for is a dinky, pay-per-play online video.

Old-timey business models will eventually die off and the smart artists and business people will adapt. It has always been this way.

It's the middle-man, i.e. the media corporations, that stand to lose out, as it is they who are getting nudged out in the deal - at least their exploitive business practices at the expense of both artist and consumer - and that's a good thing.
Reply to this comment
by JadedGamer March 3, 2009 4:28 AM PST
Why aren't music videos considered advertising in its own right? The labels should pay YouTube for showing those videos particularly if they lead someone to buy the music.
Reply to this comment
by gggg sssss March 3, 2009 5:03 PM PST
and payola should be made legal again
by satchelcornstalk March 3, 2009 7:54 AM PST
not good . not good. to tramp over you tube. video=consumer might buy cd. austintatious to ask for respect of the warner family and you tube. it leads me to distrust the artist. and i am hopeful that was not his intention.
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